Next Generation Conference


November 11-13, 2024 | Clearwater, Florida

NBWA’s Next Generation Success in Leadership Conference is returning this November in the Sunshine State! Gather with peers from across the beer and beverage distribution industry to bolster your professional knowledge, make valuable connections and get exclusive insights into tomorrow’s market conditions — all while having a blast with friends new and old.

The only event designed specifically for emerging distribution leaders is back and bigger than ever. Pack your sunscreen and join us down in Florida’s beautiful gulf coast!


For over a decade, the NBWA Next Group has been providing a unique forum for the industry leaders of today and tomorrow to learn from each other. What makes this such a valuable event for emerging distribution leaders?

  • Opportunities to connect with peers across different markets and brands
  • World-class educational content that speaks to your everyday challenges
  • Leadership tips for navigating today’s changing alcohol and labor markets
  • Work hard…then play harder in our fun-filled networking activities and games

We can’t promise the armadillos will return…but there will plenty of exciting surprises awaiting you in Clearwater!



Registration for the event includes all conference programming and receptions. Don’t miss out on our Early Bird rate!

Early Bird Rate (Through June 30)


Standard Rate (After July 1)



Cancellation and Refund Policy: All cancellations and requests for refunds must be made in writing. Telephone requests cannot be honored. Please email for cancellation requests. A 100% refund will be made on registration cancellations received in writing by November 4, 2024. No refunds will be made for registration fees after November 4, 2024.



Our hotel for the event will be the Wyndham Grand Clearwater Beach.

Room Rate:

$249 + tax plus Daily Resort Fee: $25+tax

Cut-Off Date:

Monday, October 21, 2024 @ 5:00 p.m. EST


Submit Your Best Practice Session


Do you have a best practice or innovation within your company that you are proud of and want to share with fellow leaders in the beer distribution industry? This is an excellent opportunity for you to share your industry experience and successes at your company.

Only NBWA distributor members can submit a best practices proposal. The deadline to submit your presentation topic is August 31.

Please email if you have any additional questions.



Emily Jaenson

Author and Host

Emily is praised as a next-level motivator and inspiring leader who lives by her motto, “Be so good they won’t forget you!” Her TEDx talk, “Six Tips for Building Your Confidence,” amassed an impressive 3 million views within a year and ranked #12 among the 16,000 TEDx talks uploaded to the YouTube channel in 2022. Renowned Fortune 500 companies, sports organizations, and national conferences frequently call upon her to speak and consult on creating more confident and goal-driven employees. Emily shares strategies that empower individuals with confidence, reducing fear and anxiety while fostering motivation, resilience, improved relationships, and authenticity in the workplace. 

Emily’s debut book, Let’s Go! A Guide to Increasing Your Confidence is a #1 best-seller on Amazon. As a pioneer in the sports industry, she made history as the first female General Manager of a Triple-A baseball team in nearly two decades. Additionally, she served on the DE&I committee alongside Major and Minor League Baseball, actively participating in inclusion efforts. Her highly-ranked podcast, “Leadership is Female,” features interviews with female executives, aiming to guide the future generation of female leadership. This podcast ranks among the top 2.5% globally and is listed in the top 200 in the business podcast category worldwide.

2023 Highlights

Over the two-day conference, attendees heard from NBWA leadership, inspirational business experts, industry veterans and their Next Gen peers – all while competing with one another for exciting prizes in the “Next Gen Games.” General Session speakers included former CIA and FBI special agent Tracy Walder, business consultant Cari Coats, communications and public affairs strategist Erin Billings, and many more.

“Connecting with other emerging leaders across the country is an important way to build lasting relationships that will help guide the beer distribution industry into the future,” said NBWA Senior Vice President and Chief Operating Officer Kim McKinnish. “As we write beer’s next chapter, conference attendees will play an important role in ensuring the beer and beverage distribution industry continues to adapt while also championing the policies and practices that have made this great industry what it is today.”

Join NBWA’s Next Generation Group

NBWA’s Next Generation Group brings together emerging leaders in the beer distribution industry. The group focuses on learning more about the beer business, getting more involved with the association and networking with other distributors from all areas of the country representing all brands. All NBWA distributor members, regardless of age, job title or relation to ownership, are eligible to join.

To be added to the email list to receive newsletters, member communications and information about upcoming events, click the button below!

Next Gen Sponsorship

Want to get your brand in front of the distribution leaders of today and tomorrow? Learn how to get involved by clicking the links below.

Next Gen Sponsorship Opportunities