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Next Generation Conference

November 9-11, 2026 | San Diego, CA

The only event designed specifically for emerging leaders in beer & beverage distribution is heading to the West Coast! Why is Next Gen a must-attend for your company’s high performers?

🧢 Attendees check brand hats at the door to help each other find solutions to everyday challenges

🧑‍🎓 Our incisive and timely program challenges your team to imagine new ways to win in an evolving market

🗣️ Next Gen leadership training is the real deal, helping your team build tangible skills that pay immediate dividends.

Invest in your company’s future while giving your team tools to WIN NOW
Thank You to Our 2025 Sponsors!
Supporting Sponsors

Hotel Accommodations

Hard Rock Hotel San Diego
207 Fifth Ave, San Diego, CA 92101

Past Conference Highlights

Over the two-day conference, attendees heard from NBWA leadership, inspirational business experts, industry veterans and their Next Gen peers – all while competing with one another for exciting prizes in the “Next Gen Games.”

2025 Photo Album

At the 2025 conference, attendees heard from an exceptional lineup of speakers offering insight into leadership, data-driven business strategy and the evolving beverage marketplace. Speakers included Kendall Gammon, former Kansas City Chiefs Pro Bowl long snapper; Branden Muhl, CEO of Mahaska; Steve Farber, bestselling author of The Radical Leap and founder of The Extreme Leadership Institute; and brothers David and Jason Steinman of Beer Marketer’s INSIGHTS.

Read the Press Release

Join NBWA’s Next Generation Group

NBWA’s Next Generation Group brings together emerging leaders in the beer distribution industry. The group focuses on learning more about the beer business, getting more involved with the association and networking with other distributors from all areas of the country representing all brands. All NBWA distributor members, regardless of age, job title or relation to ownership, are eligible to join.

To be added to the email list to receive newsletters, member communications and information about upcoming events, click the button below!

Next Gen Sponsorship

Want to get your brand in front of the distribution leaders of today and tomorrow? Learn how to get involved by clicking the links below.

Next Gen Sponsorship Opportunities