Next Generation Conference

 

November 11-13, 2024 | Clearwater, Florida

NBWA’s Next Generation Success in Leadership Conference is returning this November in the Sunshine State! Gather with peers from across the beer and beverage distribution industry to bolster your professional knowledge, make valuable connections and get exclusive insights into tomorrow’s market conditions — all while having a blast with friends new and old.

The only event designed specifically for emerging distribution leaders is back and bigger than ever. Pack your sunscreen and join us down in Florida’s beautiful gulf coast!

REGISTER NOW!

For over a decade, the NBWA Next Group has been providing a unique forum for the industry leaders of today and tomorrow to learn from each other. What makes this such a valuable event for emerging distribution leaders?

  • Opportunities to connect with peers across different markets and brands
  • World-class educational content that speaks to your everyday challenges
  • Leadership tips for navigating today’s changing alcohol and labor markets
  • Work hard…then play harder in our fun-filled networking activities and games

We can’t promise the armadillos will return…but there will plenty of exciting surprises awaiting you in Clearwater!

Registration

 

Registration for the event includes all conference programming and receptions. Don’t miss out on our Early Bird rate!

Registration Rate

$895.00

REGISTER

Cancellation and Refund Policy: All cancellations and requests for refunds must be made in writing. Telephone requests cannot be honored. Please email gmoery@nbwa.com for cancellation requests. A 100% refund will be made on registration cancellations received in writing by November 4, 2024. No refunds will be made for registration fees after November 4, 2024.

Hotel

 

Our hotel for the event will be the Wyndham Grand Clearwater Beach.

Room Rate:

$249 + tax plus Daily Resort Fee: $25+tax

Cut-Off Date:

Monday, November 4, 2024 @ 5:00 p.m. EST

BOOK YOUR ROOM

Agenda

6:00 – 8:00 p.m. Welcome Reception - Sponsored by BevCap
7:00 a.m. Breakfast - Sponsored by Molson Coors
8:00 a.m. – 10:30 a.m. General Session
11:00 a.m. Workshop Session
Noon Lunch - Sponsored by Molson Coors
1:00 p.m. Workshop Session
2:00 p.m. Best Practices 1-3
2:40 p.m. Best Practices 1-3 Round Two
3:30 p.m. – 4:15 p.m. General Session
4:30 p.m. Information Session
7:00 p.m. Evening Event - Sponsored by Rehrig Pacific
7:00 a.m. Breakfast - Sponsored by Sierra Nevada
8:00 a.m. – 10:00 a.m. General Session
10:30 a.m. Best Practices 4-6
11:15 a.m. Best Practices 4-6 Round Two
Noon Lunch - Sponsored by Sierra Nevada
12:30 p.m. – 2:00 p.m. General Session
2:00 p.m. Conference Close

Speakers

Emily Jaenson

Author and Host

Emily is praised as a next-level motivator and inspiring leader who lives by her motto, “Be so good they won’t forget you!” Her TEDx talk, “Six Tips for Building Your Confidence,” amassed an impressive 3 million views within a year and ranked #12 among the 16,000 TEDx talks uploaded to the YouTube channel in 2022. Renowned Fortune 500 companies, sports organizations, and national conferences frequently call upon her to speak and consult on creating more confident and goal-driven employees. Emily shares strategies that empower individuals with confidence, reducing fear and anxiety while fostering motivation, resilience, improved relationships, and authenticity in the workplace. 

Emily’s debut book, Let’s Go! A Guide to Increasing Your Confidence is a #1 best-seller on Amazon. As a pioneer in the sports industry, she made history as the first female General Manager of a Triple-A baseball team in nearly two decades. Additionally, she served on the DE&I committee alongside Major and Minor League Baseball, actively participating in inclusion efforts. Her highly-ranked podcast, “Leadership is Female,” features interviews with female executives, aiming to guide the future generation of female leadership. This podcast ranks among the top 2.5% globally and is listed in the top 200 in the business podcast category worldwide.

Dr. Cynthia Bentzen-Mercer

Speaker, Bestselling Author, Executive Coach

With nearly three decades of global executive coaching experience, Dr. Cynthia Bentzen-Mercer is a leading expert in purpose development.

At the Next Generation Conference, Dr. Bentzen-Mercer will take the main stage to inspire emerging beverage distribution leaders and lead two breakout sessions. These sessions will provide hands-on coaching and action plan development tailored to both industry newcomers and those from ownership families.

Through her coaching, attendees will work to identify their personal mission, vision and values, enabling them to make a meaningful impact within and outside their distributorship.

Don’t miss the chance to become the architect of your career in beer and beverage distribution

Jake Thompson

Athlete, Author, Entrepreneur

Jake Thompson is a leadership performance coach and the Chief Encouragement Officer at Compete Every Day, a brand he started in 2011 by first selling t-shirts out of the trunk of his car.

Jake has spent more than a decade working with leaders and organizations worldwide on how to get better results for themselves and their teams.

He has been featured in Forbes, hosts a weekly podcast closing in on one million downloads, and has directly impacted over 80,000 ambitious leaders.

Through his entrepreneurial sales experience, client work, and research, Jake has built a proven C.E.D. framework that helps leaders improve their grit, productive habits, and leadership influence to create a more positive impact as leaders within their organizations.

Jake lives in Dallas/Fort Worth with his wife, Elena and their rescue dogs, Sugar, Donut, & Snacks.

2023 Highlights

Over the two-day conference, attendees heard from NBWA leadership, inspirational business experts, industry veterans and their Next Gen peers – all while competing with one another for exciting prizes in the “Next Gen Games.” General Session speakers included former CIA and FBI special agent Tracy Walder, business consultant Cari Coats, communications and public affairs strategist Erin Billings, and many more.

“Connecting with other emerging leaders across the country is an important way to build lasting relationships that will help guide the beer distribution industry into the future,” said NBWA Senior Vice President and Chief Operating Officer Kim McKinnish. “As we write beer’s next chapter, conference attendees will play an important role in ensuring the beer and beverage distribution industry continues to adapt while also championing the policies and practices that have made this great industry what it is today.”

Join NBWA’s Next Generation Group

NBWA’s Next Generation Group brings together emerging leaders in the beer distribution industry. The group focuses on learning more about the beer business, getting more involved with the association and networking with other distributors from all areas of the country representing all brands. All NBWA distributor members, regardless of age, job title or relation to ownership, are eligible to join.

To be added to the email list to receive newsletters, member communications and information about upcoming events, click the button below!

Next Gen Sponsorship

Want to get your brand in front of the distribution leaders of today and tomorrow? Learn how to get involved by clicking the links below.

Next Gen Sponsorship Opportunities