What is Beer First?
To better bolster distributors and continually grow the beer sector’s profile and presence in the marketplace, NBWA continues to expand the Beer First initiative.
Guided by a leadership team of distributors, representing a cross-section of the country, chain and independent markets and major supplier networks, Beer First offers distributor-tested tools designed to help you quickly demonstrate beer’s value to your accounts, strengthening customer conversations and driving results with both on- and off-premise retailers.
Take advantage of these resources to turn data into dollars and make every sales call more impactful ⬇️
NEW: Draft Selling Tool + Training Video
Use this Beer First draft selling tool to highlight the value of draft beer and demonstrate how draft offerings can drive traffic, increase spend and deliver strong profitability for on-premise accounts. The accompanying video, led by Burke Distributing, shows how a distributor sales rep can apply this in their markets.
NEW: Category Review Template + Video
This tool helps distributors lead more effective, data-driven category reviews with key retailers. In an accompanying video, Crescent Crown Distributing’s Eric Riggs shares how the customizable templates can be used to demonstrate why beer remains a key traffic and profit driver.
This tool can be used for both retail and on-premise, helping you win display space at your accounts and demonstrate how beer is the real winner of Happy Hour.
Retail Profit Calculator
Demonstrate how beer can generate more profit and turn faster than competing categories. This tool helps support conversations around displays, floor space and inventory allocation.
On-Premise Profit Calculator
Show operators how beer can deliver stronger profitability during happy hour and throughout the day, helping reinforce beer’s value on their summer menu.
These tools are simple enough to be used on all platforms, including your phone, tablet, and even traditional printouts. The sell sheets contain a wealth of channel-specific data that demonstrate the value of beer.
Off-Premise Selling Tools
Channel-specific selling tools help translate beer category performance into meaningful recommendations for grocery, liquor, convenience store and mass retail customers.
On-Premise Selling Tools
Designed for independent restaurants, neighborhood bars and casual dining accounts, these resources help tell beer’s profitability story and reinforce its role in driving traffic and guest spend.
NEW: Draft Selling Tool + Training Video
Use this Beer First draft selling tool to highlight the value of draft beer and demonstrate how draft offerings can drive traffic, increase spend and deliver strong profitability for on-premise accounts. The accompanying video, led by Burke Distributing, shows how a distributor sales rep can apply this in their markets.
NEW: Category Review Template + Video
This tool helps distributors lead more effective, data-driven category reviews with key retailers. In an accompanying video, Crescent Crown Distributing’s Eric Riggs shares how the customizable templates can be used to demonstrate why beer remains a key traffic and profit driver.
Customizable Selling Tools
Create account-specific sell sheets using the latest Beer First data. Customize by season, channel, region or account type to make your sales story more relevant.
The Beer First Certification program is designed to help beer industry professionals, including sales reps and account managers stay effective in their roles. This distributor-created program will help your team feel confident communicating the importance and value of the beer category to both off- and on-premise customers.
Beer First Certified Sales Specialist
Whether you’re calling on retailers or on-premise operators, the on- and off-premise certifications help you get more from Beer First’s selling tools by teaching you how to use facts, profit stories and industry insights to strengthen customer relationships and sell beer more effectively.
Beer First Certified Profit Expert
Build on your Beer First foundation with two on- and off-premise trainings that help you apply profitability insights, customize selling tools and deliver more impactful customer conversations.
Ready-to-Use Social Media Assets
Access a library of seasonal #BeersToThat graphics and content that can be shared across your channels to connect with consumers during summer beer occasions.