Next Generation Conference

November 10-12, 2025 | Kansas City, MO

The only event designed specifically for emerging leaders in beer & beverage distribution is heading to the capital of BBQ. Why is Next Gen a must-attend for your company’s high performers?

🧢 Attendees check brand hats at the door to help each other find solutions to everyday challenges

🧑‍🎓 Our incisive and timely program challenges your team to imagine new ways to win in an evolving market

🗣️ Next Gen leadership training is the real deal, helping your team build tangible skills that pay immediate dividends.

Invest in your company’s future while giving your team tools to WIN NOW — send them to Next Gen 2025.

 

Join the Action

Registration

Registration for the event includes all conference programming and receptions.

Prices

Early Bird: $795

Regular Registration Fee: $895

Only distributor members may attend the conference and early bird pricing will end June 30, 2025.

Register Now

Cancellation and Refund Policy:

All cancellations and requests for refunds must be made in writing. Telephone requests cannot be honored. Please email gmoery@nbwa.org for cancellation requests. A 100% refund will be made on registration cancellations received in writing by November 1, 2025. No refunds will be made for registration fees after November 1, 2025. 

Hotel Accommodations

Luxury Kansas City Hotel | Loews Kansas City Hotel

Loews Kansas City Hotel
1515 Wyandotte St. | Kansas City, MO 64108

Rate: $235+taxes per night single/double occupancy

The last day to receive the discounted room rate is October 20. The NBWA guest room block can sell out prior to that date. Once the block sold, room rates cannot be guaranteed.

 

Book Your Hotel Room

Past Conference Highlights

Over the two-day conference, attendees heard from NBWA leadership, inspirational business experts, industry veterans and their Next Gen peers – all while competing with one another for exciting prizes in the “Next Gen Games.”

“Connecting with other emerging leaders across the country is an important way to build lasting relationships that will help guide the beer distribution industry into the future,” said NBWA Senior Vice President and Chief Operating Officer Kim McKinnish. “As we write beer’s next chapter, conference attendees will play an important role in ensuring the beer and beverage distribution industry continues to adapt while also championing the policies and practices that have made this great industry what it is today.”

Join NBWA’s Next Generation Group

NBWA’s Next Generation Group brings together emerging leaders in the beer distribution industry. The group focuses on learning more about the beer business, getting more involved with the association and networking with other distributors from all areas of the country representing all brands. All NBWA distributor members, regardless of age, job title or relation to ownership, are eligible to join.

To be added to the email list to receive newsletters, member communications and information about upcoming events, click the button below!

Next Gen Sponsorship

Want to get your brand in front of the distribution leaders of today and tomorrow? Learn how to get involved by clicking the links below.

Next Gen Sponsorship Opportunities