BREW Leadership Forum

BREW Leadership Forum on April 15

The second annual BREW Leadership Forum (April 15, 8 a.m. – 2 p.m.) in Washington, DC will deliver key takeaways to benefit your career, company and women across the beer and beverage distribution industry — whether you are an owner, senior leader or emerging leader.

Expect inspiring and motivational speakers, unique tools and techniques to support women in our industry and build a pathway to positive business impacts and numerous opportunities to brainstorm and build connections with fellow attendees.

This event takes place during NBWA’s Legislative Conference (April 14-17). You can register for the standalone BREW Leadership Forum or for both events at a discounted rate. See more details on how to register.


Thank you to our 2024 Brew Leadership Forum Sponsor!


Registering for BREW Leadership Forum AND Legislative Conference?

Select BREW Leadership Forum as an add-on event during the standard Legislative Conference registration flow for $125.

Register for Both Events

Registering for JUST the BREW Leadership Forum?

Register for the standalone event for $200 using the link below.

Register for Standalone Event



Our hotel for the event will be the Hyatt Regency Washington at Capitol Hill.

Room Rate:

$315.00 + taxes per night single/double occupancy

$340.00 + taxes per night triple occupancy

$365.00 +taxes per night quadruple occupancy

Cut-Off Date:

Friday, March 22, 2024.


Schedule Overview

6:30 - 8:30 p.m. Welcome Reception
8:00 a.m. Opening Remarks
8:15 a.m. Amy Jo Martin "Why Not Now?"
9:15 a.m. Remarks from Congresswoman Erin Houchin
10:00 a.m. Upskill to Success in the Beer Distribution Industry
11:15 a.m. Industry Leaders Panel
12:05 p.m. Lunch
1:00 p.m. Advocacy Education Workshop
2:00 p.m. Event Concludes

Featured Speakers

Amy Jo Martin

Award-winning Motivational Speaker

Amy Jo Martin is a New York Times best-selling author, founder & CEO of multiple companies with 8-figure valuations and host of the top-ranked Why Not Now? Podcast with an online following of over 1 million people.

Her interactive “Renegade Way” method has resulted in audience members unlocking multi-million dollar deals, identifying global marketing campaign messages, harnessing A.I. and avoiding team burnout.

Amy Jo’s clients – which include Dell, Hilton Worldwide, Nike, Dwayne “The Rock” Johnson and Google – are reinventing the way they work and saving significant time, money and talent.

Congresswoman Erin Houchin (IN-9)

Member of Congress

Congresswoman Erin Houchin is a mother, community leader and small business owner, Erin is dedicated to serving Indiana’s 9th District. She currently sits on the House Rules, Financial Services and Education & Workforce Committees. Previously, Erin represented the 47th District in the Indiana Senate.

Before serving Hoosiers in the State Senate and U.S. House of Representatives, Erin was a Hoosier small business owner operating a PR company focused on helping law enforcement communicate the good work they do.

Sue McCollum

Owner and CEO

Susan B. McCollum is a leading executive in the alcoholic beverage distribution business. She is the owner and CEO of Florida-based Anheuser-Busch beer distributors, Eagle Brands Sales and Double Eagle Distributing and recently retired as CEO and Chairman of Major Brands, Inc., after its acquisition by Breakthru Beverage Group. McCollum has navigated challenging business conditions since entering the industry after her husband’s brain cancer diagnosis, including litigation against the industry’s largest suppliers and wholesalers seeking to alter alcohol distribution laws in Missouri and across the United States. McCollum is the first recipient of the Wine and Spirits Wholesalers of America Women’s Leadership Council Icon Award. She received her Bachelor’s and MBA from The American University and graduated with a JD from Washington University of St. Louis School of Law in 2015.

Sarah Matesich Schwab

President & COO

Before entering the family beverage distribution business, Sarah began her working career at Wittenberg University from 2008-2012 as the Assistant Director of Admission. During her first five years in the business, the Matesich leadership team developed a management training program that focused on learning all aspects of the company, in every department from the bottom up. In 2019 Sarah was approved as Equity Agreement Manager as it relates to the Company’s relationship with Anheuser-Busch, as well as the President & COO of Matesich Distributing Co. She leads 110 team members who service 1000+ accounts with over 20 suppliers in 10 counties in east central and southern Ohio.

Sarah and the Matesich family for multiple generations have committed themselves to strengthening the communities they service. Sarah has dedicated her free time to serving on the advisory board for the Boys and Girls Club of Newark, executive board member for the Wholesale Beer and Wine Association of Ohio, and as the current Chairman of Anheuser Busch Wholesaler Advisory Panel.

Krissy Hansen

Marketing Manager

Krissy Hansen embraces her role as a Marketing Manager at Crescent Crown Distributing with 18 years of dedicated service in the beverage industry. With a background in Marketing and Brand Management, she blends her expertise with a love for innovation, constantly seeking new perspectives and opportunities for growth. Her approach is rooted in prioritizing collaboration and learning from others in the dynamic world of beer. Beyond her professional accomplishments, she finds fulfillment in fostering strong relationships within the industry and contributing to its vibrant community. Krissy embodies a spirit of resilience, empathy, and relentless pursuit of excellence.

Peter Heimark

President & CEO

Peter Heimark is the President and CEO of Heimark Distributing, LLC, located in Indio, California, and
served as the Chairman of the NBWA for the 2021-2022 term. A third-generation family beer distributor,
Peter follows in the footsteps of his Grandfather, Rudy Heimark, and father, Don Heimark.
After graduating from Claremont McKenna College with a BA in International Relations in 1993, Peter
briefly worked with Anheuser-Busch as a marketing intern in Spain and Denmark. Upon returning to the
US, Peter attended the Marshall School of Business at USC where he earned his MBA in 1997 before
going to work for Triangle Distributing Company located in Santa Fe Springs, CA, the former sister
company of Heimark Distributing, While working at Triangle, Peter worked through just about every role
in the company before being named President in 2003.
Peter served on the Anheuser-Busch Wholesaler Advisory panel twice, including as its chairman in
2009. Peter served on the Board of the NBWA from 2016-2023 and served as Chair of the Legal review
Committee before being elected as NBWA Secretary. He is also a founding member and board member
of the newly created California Family Beer Distributors association.
Peter, his wife, Julie, and their two boys Kjiel and Kazimir split their time between homes in Los
Angeles and Palm Springs in California.

2023 Highlights

BREW kicked off its Acting Stronger phase with the inaugural BREW Leadership Forum, held on April 26, 2023, in Washington D.C. Over 100 attendees enjoyed networking with peers across the distribution industry while hearing from a star-studded lineup of speakers including Congresswoman Stephanie Bice (OK-05); Ruchi Desai, Co-Founder and CEO of EIGHT; and Shannon Cassidy, Founder and CEO of Bridge Between, Inc.

A highlight for many attendees was the “Women Leaders in the Beer Industry” panel. Moderator Laura Markstein, President, Markstein Sales Co., led a thoughtful and freeflowing conversation between Val LaMantia, Owner and Partner of L&F Distributors and Chair of the Center for Alcohol Policy; Nikki Beyrle, Chief Human Resources Officer, LDF; and Jenn Litz-Kirk, Director of Content, Beer Business Daily and Craft Business Daily.

See 2023 Photo Gallery

Event Sponsorship

Want to get your brand in front of the distribution leaders of today and tomorrow? Learn how to get involved by clicking the link below.

BREW Sponsorship Opportunities