Making Moves

BREW and Alliance for Women in Beer: Making Moves

October 13–14, 2026 | Orlando, FL

Join us for the fifth annual BREW and Alliance for Women in Beer: Making Moves, centered on the theme Built for the Ride Ahead: Confidence. Capability. Connections.

As the only event created for and by women across all three tiers of the industry, Making Moves offers something for everyone. Attendees will gain fresh insights to strengthen their confidence and capability, build meaningful connections with both established leaders and emerging voices and play an active role in shaping the future of beer.

Attending Annual Convention and Making Moves?

Register yourself or your group for Making Moves at the end of the Annual Convention registration process.

You will receive a special discounted rate of $200 per person. If you have already registered for the Convention and would like to register for Making Moves, you can return to your event registration to receive the discounted rate.

Only Planning to Attend Making Moves?

NBWA Members and Distributor Attendees

If you wish to only attend the standalone Making Moves event, you can register yourself or your group separately at a rate of $295 per person using the link below.

Register for Making Moves

Supplier Attendees Without an NBWA Login

If you are a supplier and do not have an NBWA login, please use the supplier registration option below. The registration fee is also $295 per person.

Supplier Registration

Hyatt Regency Orlando

9801 International Dr | Orlando, FL 32819

Enjoy your stay at the official Making Moves hotel, located in the heart of Orlando’s entertainment district.

Rate: $301.00 per night plus taxes single/double occupancy

The room block cut-off date ends on September 25, 2026. Once the block has been filled, rooms and rates cannot be guaranteed.

The path forward looks different for everyone, but confidence, capability and connections can help you navigate what’s next. Explore the sessions below and hear from leaders who have faced these challenges firsthand.

  • Turning Confidence Into Action Meggie Palmer, Founder & CEO, PepTalkHer

    Tuesday, October 13 | 2:15 – 3:15 p.m.

    Success often depends on more than the work itself. It requires the ability to communicate your contributions, speak up when opportunities arise, and navigate important conversations with confidence. In this year’s keynote, Meggie Palmer will share how professionals can take a more active role in shaping their careers, helping attendees rethink how they advocate for themselves and the impact they have on those around them.

  • Transitioning from Manager to Leader Ellie Preslar, Chief Commercial Officer, Sierra Nevada Brewing Company

    Tuesday, October 13 | 4:10 – 4:30 p.m.

    The skills that make someone a great individual contributor or manager aren’t always the same skills required to become an effective leader. In this practical and engaging session, Ellie Preslar will explore the mindset shifts, habits, and leadership capabilities that help professionals move from overseeing work to inspiring people. Attendees will gain insights into delegation, influence, decision-making, and building trust—while learning how to lead with greater confidence, clarity, and impact.

  • Master the Triage Lucinda Ochwat, Founder of LTO Consulting

    Tuesday, October 13 | 5:10 – 5:30 p.m.

    Today’s leaders are expected to do more, move faster, and navigate constant competing priorities. But success isn’t about doing everything—it’s about focusing on the right things. In this timely session, Lucinda Ochwat will share proven strategies for prioritizing what’s most important, managing competing demands, delegating effectively, and avoiding burnout. Attendees will leave with tools they can immediately apply to create greater focus, improve productivity, and lead with intention rather than reaction.

  • Never Be Interesting: Turning Insight to Advantage Elizabeth Oates, Vice President of Consumer Insights, Molson Coors Beverage Company

    Wednesday, October 13 | 9:00 – 9:20 a.m.

    The organizations that win aren’t necessarily the ones with the most data. They’re the ones who use data, research, and great ideas to influence decisions and drive results. As Vice President of Consumer Insights at Molson Coors and author of More Than Just Interesting: How to Build an Insights Function for Impact, Elizabeth Oates has spent her career helping organizations transform consumer understanding into business growth. In this engaging session, Elizabeth will share practical strategies for turning observations into opportunities, making more informed decisions, and ensuring insights lead to action . Whether you’re leading teams, driving change, or advancing your own career, you’ll leave with ideas to put into practice immediately and create meaningful impact.

  • Taking the Leap: Confidence in Yourself Caroline Foulk, Founder of Beer Girl

    Wednesday, October 13 | 11:35 – 11:55 a.m.

    Every meaningful opportunity begins with a decision to step beyond what’s comfortable. Through the story of building Beer Girl and creating something bigger than she initially imagined, Caroline Foulk will share lessons on taking risks, trusting your instincts, embracing uncertainty, and believing in your own potential. This inspiring session will encourage attendees to challenge self-imposed limits, take bold steps toward their goals, and develop the confidence to pursue what’s next—even before they feel completely ready.

Schedule Overview

Tuesday, October 13

Time
Event
Sponsors
7:00 a.m. – 5:00 p.m.
Registration Desk
2:00 – 5:30 p.m.
General Session
2:00 – 2:15 p.m.
Welcome Remarks
2:15 – 3:15 p.m.
Confidence + Negotiation + Advocacy w/ Meggie Palmer
3:15 – 3:55 p.m.
Credibility, Influence & Advocacy: What Actually Works in Beer
3:55 – 4:10 p.m.
Break
4:10 – 4:30 p.m.
Transitioning from Manager to Leader w/ Ellie Preslar
4:30 – 5:10 p.m.
Creating Opportunities Through Mentorship and Personal Branding
5:10 – 5:30 p.m.
Master the Triage w/ Lucinda Ochwat

VIP

5:30 – 7:30 p.m.
Reception

VIP

Wednesday, October 14

Time
Event
Sponsors
7:30 – 8:00 a.m.
Breakfast
8:00 a.m. – 12:00 p.m.
General Session
8:00 – 8:15 a.m.
Welcome Remarks
8:15 – 9:00 a.m.
Industry Panel
9:00 – 9:25 a.m.
Never Be Interesting: Turning Insight to Advantage w/ Elizabeth Oates
9:25 – 10:00 a.m.
Industry Fireside Chat
10:00 – 10:15 a.m.
Break
10:15 – 10:55 a.m.
Connection | Confidence Lab
10:55 – 11:35 a.m.
Practical AI Skills
11:35 – 11:55 a.m.
Taking the Leap: Confidence in Yourself w/ Caroline Foulk
11:55 a.m. – 12:05 p.m.
Closing Remarks
12:05 – 1:00 p.m.
Grab & Go Lunch

Meggie Palmer

Leadership and Communication Expert; Entrepreneur & CEO
View Bio

Meggie Palmer is an award-winning journalist, speaker and Executive Coach. She founded PepTalkHer, an organization on a mission to close the gender pay gap and support professionals to find alignment at work.

Palmer spent 15 years as a foreign correspondent in Europe, the USA & Australia and has worked for networks including the BBC World, CNBC and the Financial Times.  She is a purpose-driven business leader who advises Fortune 500 companies on how to retain top talent and create cultures that super charge businesses.

Elizabeth Oates

Vice President of Consumer Insights at Molson Coors Beverage Company
View Bio

Elizabeth Knox Oates is the Vice President of Consumer Insights at Molson Coors Beverage Company, where she leads efforts to turn consumer understanding into a strategic business advantage. As a seasoned insights leader, author and speaker with more than two decades of experience, Elizabeth has helped some of the world’s most recognized companies transform consumer and cultural insights into growth-driven business decisions. Throughout her career, she has built Consumer Centricity Centers of Excellence that combine insights and foresight to inform strategies with in-the-moment relevance and long-term impact. Known for elevating the role of insights beyond research, Elizabeth has championed insight-driven cultures that strengthen decision-making, shape innovation and create competitive advantage across organizations.

Beyond her executive leadership, Elizabeth is a trusted voice in the industry seeking to inspire her network to elevate their impact. She is the author of “More Than Just Interesting: How to Build an Insights Function for Impact,” a book that outlines practical methods to architect an insights function for the future.

Outside of the office, Elizabeth is a three-time Boston Marathon qualifier, ultramarathoner and St. Jude Children’s Research Hospital Hero.

Caroline Foulk

Founder of Beer Girl
View Bio

Caroline Foulk’s background is rooted in storytelling. She studied Narrative Writing at the University of Southern California and built an early career in music, touring nationally with artists including Kyle, The Isley Brothers, and Marc E. Bassy. Music was her primary focus until 2020, when the pandemic abruptly paused touring and prompted a pivotal shift.

During that time, Caroline joined her family as they launched Wagon Wheel Brewing Company, initially expecting the role to be temporary. Instead, she found herself deeply immersed in the beer business—six years later, she remains firmly planted in the industry. Driven by a lifelong passion for entrepreneurship, Caroline brought the same hustle and creative discipline from her music career into building a business from the ground up.

As the brewery was developed, Caroline recognized the need to strengthen her financial and operational expertise. She earned a certificate in Real Estate Finance from Cornell University and became closely involved in the brewery’s construction, real estate, and financial planning. Once operational, she helped scale the business day-to-day, and it was during this period that the idea for Beer Girl was born—combining her background in storytelling, brand building, and inclusive culture with a modern, better-for-you approach to beer.

Ellie Preslar

Chief Commercial Officer at Sierra Nevada Brewing Company
View Bio

Ellie Preslar is the Chief Commercial Officer at Sierra Nevada Brewing Company where she oversees the entire commercial business. She provides leadership, vision, and strategy for the company’s Sales and Marketing teams, and oversees the Business Development Sierra Nevada’s co-packing business. Prior to her time at Sierra Nevada, Ellie spent 17 years at Procter & Gamble, where she was most recently Vice President of Sales for the company’s multi-billion-dollar U.S. Baby Care business. Ellie lives in Asheville, NC and bases her office out of the Sierra Nevada Mills River brewery. When off the clock Ellie enjoys spending time outside with her family, practicing yoga, cheering on her favorite sports teams, traveling, and eating great food.

Lucinda Ochwat

Founder of LTO Consulting
View Bio

Lucinda brings over two decades of extensive experience in leadership and sales environments, commencing her career at Wells Fargo and progressing through roles at prominent companies such as The Boston Beer Company, Andrews Distributing, as well as Teamshares.

Throughout her journey, Lucinda has honed her expertise and leadership prowess, culminating in her now owning her own Consulting and Coaching business full time.

As the owner of her own business, Lucinda specializes in consulting for sales strategies, developing leadership training, and coaching both individuals and teams. She also offers executive coaching and top-tier sales and leadership training services across several industries, some of which are beverage and education.

Sarah Matesich

President & Chief Operating Officer of Matesich Distributing CO
View Bio

Sarah Matesich began her career at Wittenberg University (2008-2012) as Assistant Director of Admission. She returned home to join the family business; Sarah spent her first five years completing a comprehensive management training program. In 2019, through succession planning, Sarah became the Equity Agreement Manager as it relates to the Company’s relationship with Anheuser-Busch, as well as the COO/President of Matesich Distributing Co. She leads 104 team members serving 1000+ accounts in 10 counties in east central and southern Ohio.

As a committed community leader, Sarah continues the Matesich family’s legacy of service by strengthening their communities. Sarah was the first women in Anheuser-Busch history to be the Wholesaler Advisory Board Chair. She currently serves on the Boys and Girls Club of Newark Advisory Board, B.R.E.W (Building Relationships & Empowering Women + Workforce) Advisory Board, and the Vice President for the Wholesale Beer and Wine Association of Ohio.

Sarah is a dynamic leader with the energy and passion to lead Matesich Distributing Co. and enjoys opportunities to give back in meaningful ways to her community.

Lauren Doll-Sheeder

Managing Owner of Doll Distributing

Event Sponsorship

Want to get your brand in front of the beer and beverage leaders of today and tomorrow? Learn how to get involved by clicking the link below.

BREW and Alliance for Women in Beer Sponsorship Opportunities