Making Moves

BREW and Alliance for Women in Beer: Making Moves

October 13–14, 2026 | Orlando, FL

Join us for the fifth annual BREW and Alliance for Women in Beer: Making Moves, centered on the theme Built for the Ride Ahead: Confidence. Capability. Connections.

As the only event created for and by women across all three tiers of the industry, Making Moves offers something for everyone. Attendees will gain fresh insights to strengthen their confidence and capability, build meaningful connections with both established leaders and emerging voices and play an active role in shaping the future of beer.

Attending Annual Convention and Making Moves?

Register yourself or your group for Making Moves at the end of the Annual Convention registration process.

You will receive a special discounted rate of $200 per person. If you have already registered for the Convention and would like to register for Making Moves, you can return to your event registration to receive the discounted rate.

Only Planning to Attend Making Moves?

NBWA Members and Distributor Attendees

If you wish to only attend the standalone Making Moves event, you can register yourself or your group separately at a rate of $295 per person using the link below.

Register for Making Moves

Supplier Attendees Without an NBWA Login

If you are a supplier and do not have an NBWA login, please use the supplier registration option below. The registration fee is also $295 per person.

Supplier Registration

Hyatt Regency Orlando

9801 International Dr | Orlando, FL 32819

Enjoy your stay at the official Making Moves hotel, located in the heart of Orlando’s entertainment district.

Rate: $301.00 per night plus taxes single/double occupancy

The room block cut-off date ends on September 25, 2026. Once the block has been filled, rooms and rates cannot be guaranteed.

The path forward looks different for everyone, but confidence, capability and connections can help you navigate what’s next. Explore the sessions below and hear from leaders who have faced these challenges firsthand.

Schedule Overview

Tuesday, October 13

Time
Event
Sponsors
7:00 a.m. – 5:00 p.m.
Registration Desk
2:00 – 5:30 p.m.
General Session
2:00 – 2:15 p.m.
Welcome Remarks
2:15 – 3:15 p.m.
Confidence + Negotiation + Advocacy w/ Meggie Palmer
3:15 – 3:55 p.m.
Credibility, Influence & Advocacy: What Actually Works in Beer
3:55 – 4:10 p.m.
Break
4:10 – 4:30 p.m.
Transitioning from Manager to Leader w/ Ellie Preslar
4:30 – 5:10 p.m.
Creating Opportunities Through Mentorship and Personal Branding
5:10 – 5:30 p.m.
Master the Triage w/ Lucinda Ochwat

VIP

5:30 – 7:30 p.m.
Reception

VIP

Wednesday, October 14

Time
Event
Sponsors
7:30 – 8:00 a.m.
Breakfast
8:00 a.m. – 12:00 p.m.
General Session
8:00 – 8:15 a.m.
Welcome Remarks
8:15 – 9:00 a.m.
Industry Panel
9:00 – 9:25 a.m.
Never Be Interesting: Turning Insight to Advantage w/ Elizabeth Oates
9:25 – 10:05 a.m.
Industry Fireside Chat
10:05 – 10:20 a.m.
Break
10:20 – 11:00 a.m.
Connection | Confidence Lab
11:00 – 11:30 a.m.
Practical AI Skills
11:30 – 11:50 a.m.
Taking the Leap: Confidence in Yourself w/ Caroline Foulk
11:50 a.m. – 12:00 p.m.
Closing Remarks
12:00 – 1:00 p.m.
Grab & Go Lunch

Meggie Palmer

Leadership and Communication Expert; Entrepreneur & CEO
View Bio

Meggie Palmer is an award-winning journalist, speaker and Executive Coach. She founded PepTalkHer, an organization on a mission to close the gender pay gap and support professionals to find alignment at work.

Palmer spent 15 years as a foreign correspondent in Europe, the USA & Australia and has worked for networks including the BBC World, CNBC and the Financial Times.  She is a purpose-driven business leader who advises Fortune 500 companies on how to retain top talent and create cultures that super charge businesses.

Elizabeth Oates

Vice President of Consumer Insights at Molson Coors Beverage Company
View Bio

Elizabeth Knox Oates is the Vice President of Consumer Insights at Molson Coors Beverage Company, where she leads efforts to turn consumer understanding into a strategic business advantage. As a seasoned insights leader, author and speaker with more than two decades of experience, Elizabeth has helped some of the world’s most recognized companies transform consumer and cultural insights into growth-driven business decisions. Throughout her career, she has built Consumer Centricity Centers of Excellence that combine insights and foresight to inform strategies with in-the-moment relevance and long-term impact. Known for elevating the role of insights beyond research, Elizabeth has championed insight-driven cultures that strengthen decision-making, shape innovation and create competitive advantage across organizations.

Beyond her executive leadership, Elizabeth is a trusted voice in the industry seeking to inspire her network to elevate their impact. She is the author of “More Than Just Interesting: How to Build an Insights Function for Impact,” a book that outlines practical methods to architect an insights function for the future.

Outside of the office, Elizabeth is a three-time Boston Marathon qualifier, ultramarathoner and St. Jude Children’s Research Hospital Hero.

Caroline Foulk

Founder of Beer Girl
View Bio

Caroline Foulk’s background is rooted in storytelling. She studied Narrative Writing at the University of Southern California and built an early career in music, touring nationally with artists including Kyle, The Isley Brothers, and Marc E. Bassy. Music was her primary focus until 2020, when the pandemic abruptly paused touring and prompted a pivotal shift.

During that time, Caroline joined her family as they launched Wagon Wheel Brewing Company, initially expecting the role to be temporary. Instead, she found herself deeply immersed in the beer business—six years later, she remains firmly planted in the industry. Driven by a lifelong passion for entrepreneurship, Caroline brought the same hustle and creative discipline from her music career into building a business from the ground up.

As the brewery was developed, Caroline recognized the need to strengthen her financial and operational expertise. She earned a certificate in Real Estate Finance from Cornell University and became closely involved in the brewery’s construction, real estate, and financial planning. Once operational, she helped scale the business day-to-day, and it was during this period that the idea for Beer Girl was born—combining her background in storytelling, brand building, and inclusive culture with a modern, better-for-you approach to beer.

Ellie Preslar

Chief Commercial Officer at Sierra Nevada Brewing Company
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Ellie Preslar is the Chief Commercial Officer at Sierra Nevada Brewing Company where she oversees the entire commercial business. She provides leadership, vision, and strategy for the company’s Sales and Marketing teams, and oversees the Business Development Sierra Nevada’s co-packing business. Prior to her time at Sierra Nevada, Ellie spent 17 years at Procter & Gamble, where she was most recently Vice President of Sales for the company’s multi-billion-dollar U.S. Baby Care business. Ellie lives in Asheville, NC and bases her office out of the Sierra Nevada Mills River brewery. When off the clock Ellie enjoys spending time outside with her family, practicing yoga, cheering on her favorite sports teams, traveling, and eating great food.

Lucinda Ochwat

Head of Sales at VIP
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Lucinda Ochwat is Head of Sales at Vermont Information Processing, where she leads the team selling to beverage suppliers and distributors. She has spent twenty years on every side of the business: fourteen at The Boston Beer Company, including five brand launches from Truly to Twisted Tea, then Vice President of eCommerce Solutions and Specialty Craft at Andrews Distributing, President and CEO of a Teamshares small business, and founder of LTO Consulting.

Sarah Matesich

President & Chief Operating Officer of Matesich Distributing CO
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Sarah Matesich began her career at Wittenberg University (2008-2012) as Assistant Director of Admission. She returned home to join the family business; Sarah spent her first five years completing a comprehensive management training program. In 2019, through succession planning, Sarah became the Equity Agreement Manager as it relates to the Company’s relationship with Anheuser-Busch, as well as the COO/President of Matesich Distributing Co. She leads 104 team members serving 1000+ accounts in 10 counties in east central and southern Ohio.

As a committed community leader, Sarah continues the Matesich family’s legacy of service by strengthening their communities. Sarah was the first women in Anheuser-Busch history to be the Wholesaler Advisory Board Chair. She currently serves on the Boys and Girls Club of Newark Advisory Board, B.R.E.W (Building Relationships & Empowering Women + Workforce) Advisory Board, and the Vice President for the Wholesale Beer and Wine Association of Ohio.

Sarah is a dynamic leader with the energy and passion to lead Matesich Distributing Co. and enjoys opportunities to give back in meaningful ways to her community.

Lauren Doll-Sheeder

Managing Owner of Doll Distributing

Stephanie Hamilton

Learning & Development Trainer at Boston Beer Company
View Bio

Stephanie Hamilton is a Learning and Development professional with more than 15 years of experience in leadership development, coaching, and employee engagement. She earned her Bachelor’s degree in Public Relations with a minor in Sociology from Quinnipiac University and her Master’s degree in Educational Leadership from Bridgewater State University.

Stephanie began her career in sales at before transitioning into Learning and Development at Bridgewater State University, where she spent 13 years advancing into the role of Director of Talent Development and Engagement. She is a Gallup-Certified Strengths Coach and holds certifications in Predictive Index and Crucial Conversations, enabling her to support leaders and teams through meaningful development experiences.
In addition to her corporate career, Stephanie has worked in the hospitality industry as a bartender for more than 20 years. She credits many of her strongest professional skills, including communication, relationship building, adaptability, and reading a room, to the lessons learned behind the bar.
Today, Stephanie serves as a Learning and Development Trainer with The Boston Beer Company, where she delivers leadership programs and facilitates workshops for employees across the organization. She is particularly proud of her work supporting the Women in Beer Emerging Leaders Summit through the design and facilitation of its Learning & Development Day.

When she’s not teaching or coaching, Stephanie enjoys spending time with her husband, Steve, and their two sons, Jameson and Noah. She loves football, beach vacations, and motorcycle rides, and is committed to helping individuals and teams grow both personally and professionally.

Michaela Murphy

Senior Manager of National Sales Training at Boston Beer Company
View Bio

Michaela Murphy is the Senior Manager of National Sales Training at The Boston Beer Company, where she leads the strategy and execution of learning, leadership development, and sales enablement initiatives that support the company’s national sales organization. With nearly 14 years of experience in the beverage alcohol industry, Michaela has built her career through a variety of sales and commercial leadership roles at Boston Beer, giving her deep expertise in translating business strategy into frontline execution. Prior to joining the training organization, she served as a Regional Manager, leading high-performing sales teams and driving market growth across a diverse portfolio of brands. Today, Michaela partners with senior leaders and cross-functional stakeholders to develop capabilities, leadership skills, and commercial acumen needed to succeed in an evolving marketplace. She is passionate about building scalable learning experiences that drive performance, strengthen leadership, and foster a culture of continuous growth.
Michaela is also an active member of Boston Beer’s Women in Beer leadership group and is committed to supporting the growth and success of women in an industry that has provided her with tremendous opportunities throughout her career. When she’s not focused on empowering sales teams and developing future leaders, Michaela can be found on, near, or in the water with family and friends, passionately seeking out the next wave to surf and the next shoreline to explore.

Event Sponsorship

Want to get your brand in front of the beer and beverage leaders of today and tomorrow? Learn how to get involved by clicking the link below.

BREW and Alliance for Women in Beer Sponsorship Opportunities