BREW & Alliance for Women in Beer: Making Moves

BREW and Alliance for Women in Beer: Making Moves

October 1-2, 2024 | San Diego, CA

Registration is now open for the third annual BREW and Alliance for Women in Beer: Making Moves! Join industry pioneers as we celebrate, connect and champion women in beer during an electric event filled with education and inspiration.

Why come to Making Moves?

  • The ONLY event made for and by women across all three tiers of the beer industry — with plenty to offer men as well!
  • Dynamic and relevant content designed to help you elevate your career and discover opportunities for transformative change
  • Unparalleled networking opportunities with a who’s who roster of veteran industry leaders and trailblazing newcomers
  • A one-of-a-kind opportunity to shape the future of beer the way YOU want to see it

This year’s schedule has been modified to maximize your experience. We will kick off with content on Tuesday afternoon, October 1st from 2 to 5:30 p.m., and head straight to the Making Moves reception from 5:30 to 7:30 p.m. Event content will resume at 8:00 a.m. on Wednesday, October 2nd and conclude at noon. See our Agenda section for more details on the exciting content at this year’s event!

Making Moves Flyer

Thank You to Our 2024 Sponsors!



Registration for the event includes access to all content and receptions. Additionally, the first 300 people to register will receive a complimentary copy of “Now, Near, Next” from keynote speakers, Cynthia Bentzen-Mercer, PhD and Kimberly K. Rath, MBA.


Retailer and Supplier Registration

Registration for retail and supplier members of the Alliance for Women in Beer is now open! The registration fee for this year’s event is $295. Please click below to register and contact Jenna Sugg with any questions.

Supplier and Retailer Registration

Distributor Registration

Registration for NBWA Distributor Members is $200 if you are attending the 87th Annual Convention & Product Showcase. While completing your registration for the Convention, simply add Making Moves to your order on the “Sessions” page.

Register for Making Moves if you are attending Annual Convention

If you are an NBWA Distributor Member who is NOT attending the Annual Convention, use the link below to register at the standard $295 rate:

Standalone Making Moves Registration

All requests for refunds must be made in writing to A 100% refund will be made on registration cancellations received in writing by September 1, 2024. No refunds will be made for registration fees after September 1, 2024.

Hotel Information

Manchester Grand Hyatt | 1 Market Place San Diego, CA 92101

Discounted Group Rate: $299 + tax single/double occupancy per night

Room Block Closed on Tuesday, September 3, 2024

All hotel reservations must be made directly through the hotel, do not book through third parties. Please be aware, the NBWA guest room block can sell out prior to the deadline. Once the block is sold out, discounted group rates cannot be guaranteed.

Book Your Hotel Room


Tuesday, October 1

2:00 p.m. - 5:30 p.m. General Session
5:30 p.m. - 7:30 p.m. Evening Reception

Wednesday, October 2

8:00 a.m. - 12:00 p.m. General Session

We’re proud to welcome Dr. Cynthia L. Bentzen-Mercer and Kimberly K. Rath, MBA for…

Zeal of the Heal

They work collaboratively with individuals, organizations and associations to identify and unleash women’s natural talent, fostering an inclusive and empowering environment that enables them to realize their full potential. Zeal infuses intentionality and positive energy into careers, whether they require a kick-start, adjustment, or a complete reboot, ensuring that women thrive and achieve their goals.


The Making Moves Steering Committee is working on the line-up of speakers and panelists for the 2024 Making Moves Event. In addition to our keynote speakers from Zeal of the Heel, here are some of the extraordinary industry leaders we are welcoming to the stage this year:

  • Sofia Colucci, Chief Marketing Officer – North America for Molson Coors Beverage Company
  • Brittany Crosby, Director of Beverages for Walgreens
  • Kimberly James, Chief Product Officer for BP
  • Merrilee Kick, CEO/Founder of BuzzBallz/Southern Champion LLC
  • Leysa Lysyj, CMO, Boston Beer Company
  • Andrea Starr, Senior Director of Merchandising for Total Wine

Cynthia Bentzen-Mercer

The Zeal of the Heel

Dr. Cynthia Bentzen-Mercer is a USA Today national best-selling author, international
speaker, and board-certified executive coach with over three decades of global executive leadership experience across multiple industries and is the co-founder of The Zeal of the Heel. Dr. Cynthia’s expertise centers on her ability to actualize human potential, detailed in her book Now, Near, Next: A Practical Guide for Mid-Career Women to Move from Professional Serendipity to Intentional Advancement.

Dr. Cynthia has delivered compelling content to the CDC, YWCA, St. Louis Forum, National Beer Wholesalers Association, Deaconess Health, Edward Jones, Ardent Health, The Wynn Las Vegas, Willis Towers Watson, Hightower Wealth Advisors, LEAP HR Healthcare, The Beryl Institute, to name a few. Combining humor, real-world examples, and actionable takeaways, Dr. Cynthia is a business expert focused on amplifying women in business, building high-performance cultures, and actualizing peak performance.

Her unique approach to maximizing human performance has been featured in Improving HR and Heather McGowan’s The Empathy Advantage, on Daring to Leap with Loree Philip, This is Women’s Work with Nicole Kalil, Success Stories of Professional Women with Mel Stanley, and on numerous news outlets. Dr. Cynthia has a Ph.D. in social psychology from Walden University, an MBA, and a Senior Professional Human Resources (SPHR) designation.

Kimberly Rath

The Zeal of the Heel

Kimberly, a co-founder and co-chairman of Talent Plus, an international talent solutions company, bestselling author, executive coach, and speaker, helps leaders achieve their highest potential through talent-based strategies and solutions. Kimberly is committed to helping others realize their potential and create a leadership legacy that has an enduring impact and ensures a fulfilling and meaningful future for others. 

Through her leadership, Kimberly has delivered tremendous outcomes for some of the world’s most well-known brands, including Estée Lauder, Ferragamo, Delta Airlines, UCLA Health, University of Kansas Health System, The Ritz-Carlton, and KSL Resorts. Kimberly has an MBA from Pepperdine University and an undergraduate degree from The University of Nebraska-Lincoln. 

She has received the Great Place to Work Institute ALL Leadership Award, the Business Excellence Award from the University of Nebraska-Lincoln, and the national Delta Gamma Shield Award. Kimberly is a Wall Street Journal and two-time USA Today bestselling author. Passionate about giving back, Kimberly sits on four boards—Nelnet, Provider Trust, Tabitha, and Artists for Trauma, is a trustee for the University of Nebraska and Lincoln Community Foundations and sits on several global future of work consortiums.

Sofia Colucci

Chief Marketing Officer at Molson Coors

As Chief Marketing Officer at Molson Coors, Sofia Colucci brings passion, creativity and strong collaboration to everything she does. The Uruguayan-Canadian marketer first joined Molson Coors leading North American Innovation then progressed to the role of Global VP of Marketing for Miller Brands prior to rising to CMO in 2023. Sofia has a proven track record of driving brands in culture, leading turn-arounds and building breakthrough innovations. She has 20 years of marketing and innovation experiences across multiple countries and industries, including 8 years at PepsiCo focusing primarily on the nutrition portfolio.

Sofia’s work has transformed brands like Miller Lite, with global campaign launches like Tastes Like Miller Time and leading Molson Coors’s first Super Bowl ad in over 30 years with the launch of the High Stakes Beer Ad. During her time on innovation Sofia was credited for transforming the company’s approach through faster go-to-market capabilities and developing a robust pipeline beyond beer.

Sofia has been recognized by Campaign’s Top 50 CMOs, Crain’s 40 Under 40 and Brand Innovators’ Top 100 Women in Marketing. Her team’s work has won multiple awards including Cannes, Effies, and D&AD.

Merrilee Kick

CEO/Founder of BuzzBallz/Southern Champion LLC

Merrilee Kick is the CEO/Founder of BuzzBallz/Southern Champion LLC, the only woman-owned Distillery/Winery/Brewery combination in the United States. The Texas-based company manufactures ready-to-drink cocktails called “BuzzBallz” and “Uptown Cocktails”, as well as spirits like rum, vodka, gin, and bourbon. The family-operated company sells products in all 50 states and 29 countries and is home to over 1000 employees. She earned her bachelor’s degree from the University of Montana, an MBA from Texas Woman’s University, and she is recently an alumnus of Harvard Business School. She is married to her husband of 36 years, and has two children, who also work in the business with her. Merrilee received the Dallas Business Journal’s Most Admired CEO Award, EY’s Entrepreneur of the Year Award, Top Women In Grocery Award, and WPO/Chase Bank’s “50 Fastest” Woman Owned companies in the United States. She is also a winner of the Enterprising Women of the year award, and Enterprising Women’s Top 20 Award.

Andrea Starr

Senior Director of Merchandising at Total Wine & More

Andrea has over 20 years of experience in Beverage Alcohol, starting her career bartending and building beverage lists for fine dining restaurants. She joined Total Wine & More in 2007 as a store associate and currently serves as the Senior Director of Merchandising, overseeing several categories including Beer, Seltzer, and Non-Alcoholic Beverages. A graduate of Wayne State University, Andrea has developed strengths in strategic vision, efficiency, and innovation. She has consistently set high standards by pursuing strategic objectives, improving operations, and fostering collaborative environments that drive success. Her practical mindset and ability to adapt to emerging trends have resulted in measurable achievements throughout her career. Andrea is dedicated to authenticity and leading by example, promoting transparency, accountability, and inclusivity within organizational culture to enhance collective effectiveness. When not exploring the next beverage trend, Andrea enjoys spending time at home in Maryland with her family and two dogs.

2023 Highlights

Record-Breaking BREW and Alliance for Women in Beer: Making Moves Event Draws 335 Attendees Across all Three Tiers

This event is an inspiring opportunity to create and expand relationships within the industry,” said NBWA’s Senior Vice President and Chief Operating Officer Kim McKinnish. “By bringing women and men together for a common purpose, we can learn from one another, network and strengthen the opportunities that are available for other females within the beer industry.”

Event Sponsorship

Want to get your brand in front of the beer and beverage leaders of today and tomorrow? Learn how to get involved by clicking the link below.

BREW and Alliance for Women in Beer Sponsorship Opportunities