NBWA hosts regular educational webinars on a wide range of industry topics. Members are invited to each webinar in advance and have access to the full library of past webinars.
See below for our most recent webinars and please contact info@nbwa.org for questions about webinars or if you are interested in participating in a future webinar.
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Upcoming Webinars:
Your People, Your Beer, Your Story: Elevating Distributor Social Media
July 15, 2025
Beer distributors looking to share engaging content on social media don’t need to look far — it’s all around you!
Authenticity is the top currency for standing out in today’s crowded digital market. With hardworking teams moving product, hitting sales stops and interacting with the community every day, distributors have plenty of authentic, compelling imagery to stop the scroll and get eyeballs on your posts.
In this live event, we’ll highlight ways that beer distributors can elevate your brand — and support your business objectives — using everyday imagery and stories.
Fintech and Beer Industry Update: First Half Report Card
July 17, 2025
How did the beer industry fare during the first two quarters of 2025? And do these results indicate a trajectory for the rest of the year and beyond?
Join Lester Jones (NBWA) and Eric Kiser (Fintech) on Thursday, July 17 at 2 p.m. ET as they dig through the data to explore the good, bad and ugly from the year in beer.
Their latest live Industry Update will cover:
- How the industry’s critical summer selling season is shaping up
- Exclusive data for on- and off-premise channels, including top-performing brands
- Consumer trends impacting beer sales — will they continue into fall? Next year?
From Beer to Spirits: Key Legal and Regulatory Reminders 🔒
July 22, 2025
As beer distributors increasingly invest in teams to sell spirits, it’s important to review key differences in the economic and legal structure of these sales.
Join us on July 22 at 1 p.m. ET as legal experts highlight key considerations for entering into the spirits market.
You’ll hear from top legal experts:
- Paul Pisano, SVP, Industry Affairs and General Counsel, NBWA
- Mike Madigan, Partner, Madigan, Dahl & Harlan, P.A.
Whether your company is already selling spirits or interested in adding them to your portfolio, this digital event will be a valuable opportunity to brush up on legal and regulatory differences.
Recent Webinars:
Hops and Hacks: Cybersecurity for Beer Distributors
Cyberattacks on supply chain businesses surged by 400% in recent years and are expected to continue to rise. Beer distributors have been among the targets of these attacks, with valuable business and personnel data stolen.
Today’s elevated threat level makes it critical for your organization to have a robust cybersecurity plan in place.
Join the Beer Industry Electronic Commerce Coalition for this live event on tactics used by modern cybercriminals and strategies distributors can implement to thwart them. You’ll hear from distributor and consultant experts who will break down key steps you can take right now to protect your company’s assets.
Watch Webinar Recording
Ignite Your Career in 2025
Hosted March 12, 2025 | 2pm
Watch this distributor-focused career workshop where longtime distributor HR leader Nancy Tallent shares strategies on how to:
- Enhance your professional network
- Obtain mentors and sponsors
- Create a career-accelerating development plan
- Amplify your voice
Participants will have the opportunity to develop a quick action plan that can be put to work immediately!
Watch Webinar Recording
Thirsty To Discover: The New Beer and Beverage Marketplace
Hosted on February 26, 2025
How can the beer industry better compete for attention in today’s crowded beverage marketplace? According to consumer guru Hunter Thurman, CEO of Alpha-Diver, psychology provides a deeper diagnosis into market challenges — and he’ll explain why it can light the way forward.
Join us as Thurman breaks down the WHYs behind today’s consumer behavior and shares tangible things marketers can do to drive growth.
Watch Webinar Recording
How Beer Distributors Can Prepare for and Respond to Natural Disasters
Hosted on Oct. 24
In this webinar moderated by NBWA’s Paul Pisano, get firsthand perspectives on disaster preparedness and response from:
- Gary Parkinson, Blach Distributing Co. in Nevada and California
- Genesis Smith, Pepin Distributing Co. in Tampa, Florida
They’ll share strategies for minimizing risk, maintaining business continuity and ensuring your team is able to quickly and effectively get back into action.
From natural disasters to supply chain disruptions, this webinar will prepare you for the unexpected and help you protect your business in times of crisis.
Watch Webinar Recording 🔒
2025 Labor Market Outlook for Beer Distributors
Hosted on Oct. 24
What will the 2025 labor market for beer distributors look like? Stay ahead of the recruiting and retention landscape by watching NBWA Vice President, Analytics and Chief Economist Lester Jones…
- Break down the results of the association’s 2024 Compensation and Benefits Study
- Explain how the data provided by NBWA distributor members correlates with broader labor market trends
- Look ahead to possible economic shifts that may impact your company’s workforce
Developing an AI Path for Your Business
Hosted on July 30, 2024
From logistics to sales and everything in between, AI has the potential to change the way beer distributors operate their businesses.
Members of the Beer Industry Electronic Commerce Coalition (BIECC) provide a primer of how distributors can implement AI tools into their day-to-day operations. Don’t miss expert guidance from:
- Sean Mossman, Founder, Behold Beverage AI
- Tracy Neal, Founder/CEO, iSellBeer
- Bill Kraich, Vice President of Strategic Alliances, Encompass Technologies
- Laura Melzow, Strategic Technology Manager, Glazer’s Beer & Beverage
- Drayton Lee, IT Director, Champion Brands
- Dave Christman, Vice President of State Affairs, NBWA