Annual Convention

Save the date!

86th Annual Convention & Trade Show

October 8 – 11, 2023 | Las Vegas, NV

Held each year in the fall, the NBWA Annual Convention provides valuable education programs for the beer industry and introduces distributors to new products, technologies and vendors needed to run their operations.

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2023 Sponsor Opportunities

Get more exposure and visibility at the convention with our sponsor packages!


85th Annual Convention & Product Showcase

October 9 – 12, 2022 | Chicago, IL


Sq. ft of Product Showcase Floor


Exhibitors of Breweries and Vendors


Attendees Representing 50 States


Education Seminars

2022 Featured Speakers

Troy Aikman

Former NFL Quarterback

The former Dallas Cowboys quarterback recently launched a new light beer offering in the Texas market. EIGHT is described as an elite light lager and named after his jersey number.

Brendan Whitworth

CEO - Anheuser Busch

As CEO, Brendan leads Anheuser-Busch’s growth and long-term commercial strategy. Drawing on his deep experience in the CPG industry and his eight years in the Marine Corps and Central Intelligence Agency, Brendan has a unique perspective on business and consumers. In his previous role as U.S. Chief Sales Officer, his strategic leadership, strong customer relationships and expert use of innovative sales technologies and consumer insights resulted in improved financial results and strong commercial momentum for the company.

2022 Agenda at a Glance

Sunday, October 9

1:30pm: Seminar: Sustainability Practices to Increase Your Efficiency & Profitability
1:30pm: Seminar: Cybersecurity & Ransomeware Preparedness in the Beer Industry
3:00pm: Distributor Member Meeting
5:30pm: Next Generation & Emerging Leaders Reception - Sponsored by Texas Capital Bank
5:30pm: NBWA PAC Chairman's Circle & Company Honor Roll Reception
6:30pm: Welcome Reception - Sponsored by SONIC Hard Beverages

Monday, October 10

8:00am: Seminar: Building a Future Proof Sales Organization
8:00am: Seminar: Keeping Your Legal House in Order in Changing Business Times
8:00am: Seminar: What Distributors Should Start & Stop Doing
8:00am: Seminar: The Importance of a Phased Warehouse Design
8:00am: Seminar: Work on Your Business - Not Just in it
8:00am: Seminar: How Retailers Improve Profits & How Your Teams can Optimize Sales Call with Beer First Tools
9:15am: Morning Coffee - Sponsored by Cardata
9:30am: Opening General Session - Sponsored by Texas Capital Bank
11:30am Hydration Station - Sponsored by Kalo Hemp Infused Beverages
12:00pm: Product Showcase Open
12:00pm: NBWA PAC Lounge
12:30pm: Legal Counsel Meeting
4:30pm: NBWA Passport Contest Winner Announcement
5:00pm: Supplier Event: FIFCO USA Happy Hour
6:00pm: Supplier Event: Anheuser-Busch Distributor Reception
6:00pm: Supplier Event: MolsonCoors Distributor Reception
8:00pm: Supplier Event: Constellation Brand Reception

Tuesday, October 11

8:00am: Seminar: Evolving Your Employee Health Benefits to Win: Leading Strategies and Your New Playbook
8:00am: Seminar: A Full Truck is a Great Truck: Filling Your Truck with more Beverages
8:00am: Seminar: 4 Ways of Reshaping Your Labor Strategy
8:00am: Seminar: 4 steps to Ensure Future Warehouse Decisions have a Positive Impact to your Bottom-Line
8:00am: Seminar: Steady Sailing in Stormy Seas
8:00am: Seminar: Leading Into the Future: The Next Generation
9:30am: General Session - Sponsored by Northern Trust
12:30pm: Next Generation, Emerging Leaders & BREW Education Session with Lunch Sponsored by Wells Fargo
2:00pm: Seminar: Drive To Survive: The Changing Consumer Environment and How to Navigate as a Distributor
2:00pm: Seminar: Changing Trends in Sales Incentives
2:00pm: Seminar: Influencing Your Key Accounts
2:00pm: Seminar: Beyond the Usual Suspects: Industry Data Deep Dive with Alternative Analytics
2:00pm: Seminar: Developing Your Leadership Brand and Presence
4:00pm: Supplier Event: Canada Prairies Meet & Green
6:00pm: BREW & Alliance for Women in Beer Reception - Sponsored by UMB Bank

Wednesday, October 12

9:00am: The Alliance for Women in Beer Invites You to Be a Champion

2022 Product Showcase

The  product showcase is a one-stop-shop to learn about the next hottest beverages and what services will help your company grow. Over a hundred exhibitors are excited to connect with attendees to share their innovative products and services. The showcase features new beer and beverages, exciting new technology and products that will help distributor companies save money!

2021 Convention Highlights