BREW and Alliance for Women in Beer Fall Event

Stay tuned for details on our next great event for women (and men) in beer!


BREW and Alliance for Women in Beer: Making Moves

Oct. 11, 2023 | Las Vegas, NV

Colleagues from across the industry gathered for a day of inspiring, empowering and connecting Women in Beer! The groups’ second annual in-person event was a dynamic and energetic celebration of women in the beer and beverage industry.


Thank you to our sponsors!

  Main Conference

Welcome Reception


Luncheon                                  Beverage Station   



The Female-Fueled Sales Team

  • Whitney Stevenson, Senior Division Director, Boston Beer Company
  • Jim Koch, Founder & Executive Chairman, Boston Beer Company
  • John Geist, Chief Sales Officer, Boston Beer Company

Have a Beer with Two Bev Alc Titans

  • Tracey Joubert, Chief Financial Officer, Molson Coors Beverage Company
  • Maggie Timoney, President and CEO, HEINEKEN USA, Inc.

Conversation moderated by Jenn Litz-Kirk, Executive Editor, Beer Business Daily

Industry State of the Union

  • Tracey Sivak, VP & General Manager, Mark Anthony Ventures
  • Elsie Wolfe, Sr. Buyer Adult Beverages, Target
  • Rebecca Maisel, SVP – Legal & Governmental Affairs, Gulf Distributing Holdings

Conversation moderated by Craig Purser, NBWA

Having it All Never Meant Doing It All

  • Cherylanne Skolnicki, Founder & CEO, Brilliant Balance
  • Mariah Calagione, Co-founder, Dogfish Head Craft Brewery

Building Your Brand and Breaking Through

  • Beny Ashburn, CEO, Crowns and Hops
  • JoJo Fletcher & Mallory Patton, Co-Founders, Saint Spritz
  • Brianda Gonzalez, Founder, The New Bar

Conversation moderated by Katie Beal Brown, Lone River founder/Diageo leader

Choosing Your Next Challenge

  • Michelle St. Jacques, Chief Commercial Officer, Molson Coors Beverage Company
  • Kris Carey, Chief Human Resources Officer, Constellation
  • Ruchi Desai, Co-Founder & Co-CEO, EIGHT Brewing Co
  • Adeline Druart, CEO, Lawson’s Finest Liquids

Conversation moderated by Lori Scheiffler, Tamarron Consulting

Conversation with Chelsea Phillips

  • Chelsea Phillips, Group Vice President, Innovation – Marketing at Anheuser-Busch

Conversation moderated by Lauren Doll-Sheeder, Managing Partner, Doll Distributing

Maggie Timoney

President and CEO, HEINEKEN USA, Inc.

Maggie Timoney is the President & CEO of HEINEKEN USA based in White Plains, New York. During her 20+ year tenure with the HEINEKEN Group in the US, Netherlands, Canada and Ireland, Maggie has been recognized for being a transformational leader as demonstrated through her results at a P&L level combined with a high impact in both cultural and social change. Prior to joining HEINEKEN, she worked for Gallo and Anheuser-Busch.

Throughout her career, Maggie continues to blaze the trail as a senior female executive in a traditionally male-dominated industry. Today, she is the first woman to serve as chief executive of a major beer company in the US.

Maggie received both her B.A. and M.B.A at Iona College. During her time there, she was a player on the women’s basketball team. She often credits her time spent on the court in helping shape her leadership skills. A native of Ballina, County Mayo, Ireland, Maggie currently resides in Connecticut with her husband and two children.

Tracey Joubert

Chief Financial Officer, Molson Coors Beverage Company

Molson Coors Beverage Company Chief Financial Officer Tracey Joubert has long led the financial strategy for one of the world’s largest and most dynamic brewers — including during the formation of MillerCoors in 2008. Her long roots in the global beer world stretch back to SAB Limited in Johannesburg, South Africa. Listen to Tracey reflect on lessons and milestones from her awe-inspiring career while at the Alliance show this October.

Jim Koch

Founder & Executive Chairman, Boston Beer Company

In 1984 Jim founded the Boston Beer Company using a 150-year-old family recipe and named his beer Samuel Adams Boston Lager. Six weeks later it was voted Best Beer in America at the Great American Beer Festival. By the time Jim took the company public in 1995, Sam Adams was available nationwide. In 2000, he relinquished the President and CEO title, and became Executive Chairman as well as Founder and Brewer.

Whitney Stevenson

Senior Division Director, Boston Beer Company

Whitney Stevenson has nearly 20 years’ experience in the beverage industry and currently leads a team of over 100 Boston Beer Company employees covering six western states. She has a track record of success launching and selling the Boston Beer Company portfolio of brands (Sam Adams, Truly, Angry Orchard, Twisted Tea, Dogfish Head), as well as extensive experience developing senior relationships with distributor networks and channel partners.

John Geist

Chief Sales Officer, Boston Beer Company

As Chief Sales Officer, John has built arguably the biggest – and best – sales forces in the domestic beer industry at Boston Beer. A 25-year veteran of the company who got his start at a National Sales Meeting in New Orleans, John’s vision and talent development has led to numerous accolades for the Boston Beer sales team, including repeatedly being ranked #1 on the annual Tamarron Survey.

Michelle St. Jacques (MSJ)

Chief Commercial Officer, Molson Coors Beverage Company

Michelle was formerly the chief marketing officer for
MillerCoors, the U.S. division of Molson Coors. Prior
to joining the company, she was at The Kraft Heinz
Company, where she most recently led global brands
and marketing capabilities across the organization.
Before her time at Kraft Heinz, she held a variety of
sales and marketing roles at Unilever and SC Johnson

Ruchi Desai

Co-Founder & Co-CEO, EIGHT Brewing Co

Ruchi has extensive experience scaling operations and teams at various e-commerce and fintech startups. In 2022, she launched EIGHT, a new American beer brand alongside NFL Hall of Fame legend Troy Aikman.

Cherylanne Skolnicki

Founder and Chief Creative Officer, Brilliant Balance

Cherylanne Skolnicki has long balanced the tightrope between family life and career ambitions. Her 15 years as an executive at Procter & Gamble has equipped her to be a trusted advisor to female leaders across the world. As the founder of Brilliant Balance, Skolnicki brings to the stage wisdom on how women must make room for themselves amidst the chaos of daily life.

Emily Jaenson

Founder, The Assist Group

As the first female General Manager in Triple-A baseball in 20 years, Emily Jaenson has stepped up to the plate as an inspiring global leader helping to empower others. Following her time as the Reno Aces GM, she went on to found the Assist Group spearheading the intersection between sports, events and marketing. Throughout Jaenson’s career, she has continually been a champion for female leadership and confidence in male-dominated industries.

Adeline Druart

CEO, Lawson’s Finest Liquids

Druart is uniquely capable of creating a company culture that cultivates community, protects the planet and takes pride in producing a delicious, quality product.

Elsie Wolfe

Sr. Buyer Adult Beverages, Target

Wolfe has a demonstrated track record of driving business results, creating transformation, developing and mentoring great teams, collaborating cross-functionally, financial analysis, assortment and merchandising planning, negotiations, and project management.

Tracey Sivak

VP & General Manager, Mark Anthony Ventures

Sivak has a track record of success in customer focused brand management and strategic marketing initiatives. Developed and executed impactful, integrated marketing programs for large retailers that included strategic planning, promotions, packaging, innovation and advertising.

Rebecca Maisel

SVP – Legal & Governmental Affairs, Gulf Distributing Holdings

Maisel is an Executive and in-house attorney for family owned and operated wholesale beverage distribution company with operations in Alabama, Florida, Mississippi, Colorado and Texas.

Kris Carey

Chief Human Resources Officer, Constellation

Carey is responsible for the human resources function worldwide to ensure that all initiatives support the company’s vision, mission, values, and strategic imperatives on a global basis.

JoJo Fletcher

Former Bachelorette and Co-Founder of Saint Spritz

JoJo Fletcher was the lead on the twelfth season of The Bachelorette. Following her time as a reality TV personality she has gone on to become an entrepreneur. Her new 5% alcoholic beverage, Saint Spritz, is a handcrafted orange spritz in a can that was created along side her sister-in-law Mallory Patton.

Mallory Vaughan Patton

Co-Founder of Saint Spritz

Mallory is based on Dallas, TX and co-founded along side, JoJo Fletcher, former Bachelorette and sister-in-law.  The new 5% alcoholic beverage, Saint Spritz, is a handcrafted orange spritz in a can.

Brianda Gonzalez

Founder of The New Bar

Chelsea Phillips

Anheuser-Busch Group Vice President

Beny Ashburn

CEO Crowns and Hops

Katie Beal Brown

Founder & CEO of Lone River Bev Co

Mariah Calagione

Co-founder of Dogfish Head Craft Brewery

Record-Breaking BREW and Alliance for Women in Beer: Making Moves Event Draws 335 Attendees Across all Three Tiers

This event is an inspiring opportunity to create and expand relationships within the industry,” said NBWA’s Senior Vice President and Chief Operating Officer Kim McKinnish. “By bringing women and men together for a common purpose, we can learn from one another, network and strengthen the opportunities that are available for other females within the beer industry.”

Event Sponsorship

Want to get your brand in front of the beer and beverage leaders of today and tomorrow? Learn how to get involved by clicking the link below.

BREW and Alliance for Women in Beer Sponsorship Opportunities