BREW & Alliance for Women in Beer: Making Moves

 

BREW and Alliance for Women in Beer: Making Moves

Save the Date!

October 13–14, 2026 | Orlando, FL

Save the date for the fifth annual BREW and Alliance for Women in Beer: Making Moves! Join industry pioneers as we celebrate, connect and champion women in beer during an electric event filled with education and inspiration.

Why come to Making Moves?

  • The ONLY event made for and by women across all three tiers of the beer industry — with plenty to offer men as well!
  • Dynamic and relevant content designed to help you elevate your career and discover opportunities for transformative change
  • Unparalleled networking opportunities with a who’s who roster of veteran industry leaders and trailblazing newcomers
  • A one-of-a-kind opportunity to shape the future of beer the way YOU want to see it

2025 Schedule

12:00 – 4:30 p.m. Trade Show Floor Open
4:30 – 6:00 p.m. BREW & Alliance for Women: Making Moves General Session — Sponsored by 3-Tier Beverages & NIQ
4:40 – 5:10 p.m. Skills Needed to Thrive in 2030 — Nikki Beyrle, LDF Distributors
5:10 – 5:20 p.m. Freida G. Maisel Trailblazer Award Presentation
5:20 – 6:00 p.m. Unhazy IP-A.I. — Demystifying Today’s Hottest Technology — Nick Rellas, Greater Industries
6:00 – 7:30 p.m. BREW & Alliance for Women in Beer: Making Moves Reception — Sponsored by VIP
7:30 a.m. – 8:00 a.m. Continental Breakfast — Sponsored by Greater Industries
8:00 a.m. – 1:10 p.m. BREW & Alliance for Women: Making Moves General Session — Sponsored by 3-Tier Beverages & NIQ
8:15 a.m. – 8:45 a.m. Write Your Own Success Story — Sue McCollum, CEO, Eagle Brands
8:45 a.m. – 9:35 a.m. Keynote: "The Purpose Pursuit" — Amanda Brinkman
9:35 a.m. – 10:05 a.m. Super Power Mini-Workshop — Amanda Brinkman
10:20 a.m. – 10:35 a.m. A Skill for Every Career Level — Ann Legan, Global Vice President Marketing, Miller Family of Brands
10:35 a.m. – 11:10 a.m. One for Today, One for Tomorrow — Panelists: Samantha Catalina, Fractional CMO, CounterMeasures Corp.; Stefanie Stanisic, Marketing Coordinator, Doll Distributing; Nicole Langone, Mills River Brewery Plant Director, Sierra Nevada Brewing Co.
11:10 a.m. – 11:40 a.m. No Cap, All Facts: Gen Z Insights for the Beer Biz — Laura Fries, EVP, Integrated Client Leader, Edelman
11:40 a.m. – 12:25 p.m. Solving an Industry Challenge — Table Discussion
12:25 p.m. – 1:00 p.m. Brewed Awakening: Rethinking the Category’s Future — Panelists: Mallika Monteiro, EVP, Managing Director, Beer Brands, Constellation Brands; Alison Payne, CMO, Heineken USA; Moderator Jenn Litz-Kirk, Beer Business Daily
1:10 – 2:00 p.m. Networking Lunch (or to-go box lunches for earlier travelers) — Sponsored by Rehrig Pacific

2025 Speakers

Amanda Brinkman

The Purpose Pursuit

Amanda Brinkman is a sought-after speaker and storyteller, known for her fresh perspective on purpose and her ability to bring heart and humor to any stage. As a corporate leader, Emmy-nominated filmmaker, and marketing innovator, Amanda has captivated audiences worldwide with her unique approach to blending purpose and business.

Her career began in marketing, where Amanda quickly rose to prominence by helping major brands connect with consumers in ways that matter. She then took her talents to the screen, where she hosted and produced “Small Business Revolution,” an Emmy-nominated series on HULU that highlighted the resilience and spirit of small business owners across America. Through this, Amanda built a reputation not just as a speaker, but as a storyteller who brings real-life inspiration to audiences everywhere.

Amanda’s speaking engagements have earned her critical acclaim for their mix of authenticity, humor, and actionable insights. She has spoken on stages around the globe, from Fortune 500 conferences to intimate workshops to TED Talks, connecting with audiences on what matters most: living and working with purpose.

Whether she’s sharing stories from her career or discussing the importance of finding joy in everyday moments, Amanda has a natural talent for inspiring listeners to lead with heart, courage, and integrity.

With a message that resonates across industries and audiences, Amanda is a guiding voice for those ready to build lives – and businesses- that are both purposeful and powerfully impactful

Sue McCollum

Owner and CEO

Susan B. McCollum is a leading executive in the alcoholic beverage distribution business. She is the owner and CEO of Florida-based Anheuser-Busch beer distributors, Eagle Brands Sales and Double Eagle Distributing and recently retired as CEO and Chairman of Major Brands, Inc., after its acquisition by Breakthru Beverage Group. McCollum has navigated challenging business conditions since entering the industry after her husband’s brain cancer diagnosis, including litigation against the industry’s largest suppliers and wholesalers seeking to alter alcohol distribution laws in Missouri and across the United States. McCollum is the first recipient of the Wine and Spirits Wholesalers of America Women’s Leadership Council Icon Award. She received her Bachelor’s and MBA from The American University and graduated with a JD from Washington University of St. Louis School of Law in 2015. Last December, McCollum became a limited partner minority owner of the Buffalo Bills.

Ann Legan

Vice President of Marketing for the Miller Family of Brands

Ann recently joined Molson Coors in July 2023 as the Vice President of Marketing for the Miller Family of Brands. Ann is responsible for the development and execution of the brand’s strategy, its marketing and advertising plans, launching brand innovation, and coordinating commercial efforts with the sales and operations teams.

A seasoned marketer and veteran of the beer industry, Ann previously led brand marketing for the Modelo and Corona brand families at Constellation Brands. There she was responsible for some of the iconic campaigns that drove those brands to new heights, including being the leading force behind the launch of the “Fighting Spirit” campaign for Modelo. Prior to Constellation, she held various marketing, innovation and finance positions at Unilever, Bel Brands and Kraft Foods.

Ann graduated from the University of Illinois in Champaign-Urbana with a degree in Accounting, and she has a M.B.A. in Marketing and Strategy from Northwestern’s Kellogg Graduate School of Management. She is a native of the South Side of Chicago and now lives in suburban Western Springs with her husband, Bob, and two kids, Katie and Jack.

Nikki Beyrle

Chief Human Resources Officer, LDF Companies

Nikki Beyrle is a dynamic leader at the intersection of hospitality, human resources, and culture transformation. With more than 20 years of experience spanning hospitality, distribution, and strategic HR leadership, Nikki is known for blending operational excellence with bold thinking, authentic connection, and a touch of humor that makes her message resonate from the boardroom to the breakroom.

She began her career with hospitality giants like Starwood, Marriott, and Hyatt, where she earned accolades for leadership and played a key role in an award-winning HR team that redefined service culture at scale. Today, as Chief Human Resources Officer at LDF Companies, Nikki leads with the same hospitality mindset: treat your people like guests, and performance will follow. A passionate educator, Nikki brings real-world insight into the classroom as a professor in Wichita State University’s Executive MBA and Hospitality programs. Her students know her for her vibrant energy, unfiltered honesty, and her rare ability to make complex leadership principles feel accessible—and unforgettable. Nikki is a founding speaker of “The Thread,” a women’s leadership collective focused on courageous conversations, and she serves on the national advisory boards for BREW and the Alliance for Women in Beer.

Whether she’s speaking on culture, leadership, or the future of work, Nikki brings a unique blend of strategy, storytelling, and soul. She holds an MBA from Friends University, degrees in Hospitality Sales and Marketing and Hotel/Restaurant Management from Johnson & Wales, and is SPHR-certified with advanced training in organizational design and leadership communication from Cornell University.

Above all, Nikki is a people-first leader who believes that presence, humility, and laughter are just as powerful as any business metric—and she brings that belief to every stage she steps onto.

Nick Rellas

CEO and Founder of Greater Industries

Born in Boston, and residing in Los Angeles, Nick has spent a career bringing large industries into the digital age. In 2012 Nick started Drizly in his dorm room with a simple question: “Why can’t you get alcohol delivered?” That question transformed the retail landscape of beverage sales in North America over the next 10 years, brining three-tier compliant ecommerce to the US and Canada, and culminating in a $1.1bn sale to Uber in 2021.

Now, at Greater, Nick is helping wholesale distributors use cutting edge software to make the most profitable decisions for every case they sell. Live in over 175mm ce’s across all major beer networks, Greater’s operating system, v.Greater, is eliminating retail out of stocks, aligning service levels, and improving the efficiency of sales teams across the US.

When not riding on a beer truck or stocking shelves, Nick and his wife Meredith restore japanese cars, print b&w photos in their darkroom, and cruise the Venice boardwalk on their skateboards.

Mallika Monteiro

EVP, Managing Director, Beer Brands for Constellation Brands

Mallika is Constellation’s Executive Vice President, Managing Director, Beer Brands, reporting to Bill Newlands, President and Chief Executive Officer. In this role, Mallika is responsible for all aspects of brand marketing and advertising, trade marketing and merchandising, as well as field, lifestyle, and sponsorship marketing for the company’s high-end beer brands. Additionally, her oversight is inclusive of media and digital marketing, consumer and shopper insights, and the beer division’s innovation agenda. Mallika is a member of the executive management committee.
Mallika joined Constellation in 2016 as vice president, beer innovation. Leveraging consumer insights, Mallika spearheaded the acceleration of the beer innovation portfolio –with the development and launch of innovations including Corona Premier, Modelo Oro, Corona Non Alcoholic and Modelo Aguas Frescas. She was a driving force behind the company’s Focus on Female Founders program, designed to invest $100 million in female-founded or female-owned start-ups in the beverage alcohol space over the next 10 years.
Mallika has over a decade of experience in the beverage alcohol industry in strategy, brand marketing and innovation. Prior to joining Constellation, Mallika was a senior marketing director leading brand and innovation strategy at Anheuser Busch Inbev, and a senior brand manager at Beam Suntory.

Alison Payne

Chief Marketing Officer at Heineken USA

Alison (Ali) Payne is the Chief Marketing Officer at HEINEKEN USA, where she leads U.S. marketing efforts across a diverse portfolio, including brands like Heineken, Dos Equis, Red Stripe, and Tecate. Ali brings a wealth of experience to this role, having previously driven significant success as the head of Marketing, Innovation, and E-Commerce for HEINEKEN USA’s Mexican Beer Portfolio, including brands Dos Equis and Tecate.

Prior to her U.S. return, Ali served as the Marketing Excellence and Global Brand Director at Heineken NV based in Amsterdam, leading the global marketing transformation agenda across brand building, media, data, martech and commercial effectiveness. Specifically, she led the global expansion of Birra Moretti and the future brands portfolio with the world’s leading cider, Strongbow.

Before joining HEINEKEN, Ali drove global snack innovation at PepsiCo (Lay’s, Doritos, Cheetos) and spearheaded Special K’s global expansion at Kellogg. In addition, she has served in key marketing roles at Diageo in both Europe and U.S. for Guinness, Smirnoff & Captain Morgan.

Ali holds a BA in Commerce from the University of New South Wales, Australia and an MBA from London Business School, UK.

Past Event Highlights

Record-Breaking “Making Moves” Brings Over 400 Beer and Beverage Leaders to San Diego

Third Annual Event Championed Women’s Leadership Across the Industry

“Since we launched Making Moves three years ago, it has rapidly grown into a must-attend event for beverage professionals in all stages of their careers,” said Kim McKinnish, NBWA Chief Operating Officer who leads the BREW and Alliance programs. “Women and men alike come to Making Moves to find connection, leadership training and timely industry insights they can’t find anywhere else. We’re thrilled about the overwhelming response to this year’s event and look forward to continuing to deliver a world-class experience for beverage leaders.”

Event Sponsorship

Want to get your brand in front of the beer and beverage leaders of today and tomorrow? Learn how to get involved by clicking the link below.

BREW and Alliance for Women in Beer Sponsorship Opportunities