U.S. alcohol sales in 2022 led by premium spending across all categories
Preliminary 2022 data from IWSR shows that all major categories across the total beverage alcohol industry in the U.S. – beer, cider, wine, spirits and ready-to-drink (RTDs) – posted growth across premium-plus price tiers*. While total volumes of wine (-2%), beer (-2%) and cider (-4%) all declined in 2022, the premium-and-above segments of each grew: wine (+6%), beer (+4%) and cider (+11%). Total spirits volumes were up +2%, with premium+ up +13%, while RTDs showed moderate gains at less than +1%, with premium+ up +38%. “Economic uncertainty continued throughout 2022, ranging from inflation to talks of a recession to supply chain instability,” says Brandy Rand, Chief Strategy Officer, IWSR Drinks Market Analysis.