TikTok Opens Ad Platform to Beverage-Alcohol Brands in the US

Now that at least 73.8% of TikTok’s users are of legal drinking age (LDA), the social media platform has opened advertising on its platform to beverage-alcohol brands in the United States. As it begins to allow advertising from bev-alc brands, TikTok has published its own rules governing U.S. advertising for alcoholic products, mixers and accessories, and events sponsored by alcohol brands.