Daily Brew Jan 25, 2023
Natural Light is tapping into nostalgia with its new can design
Natural Light’s new cans will soon look like their old ones. Drinkers will quickly notice a retro-inspired makeover that mirrors the budget beer brand’s 1979 design, featuring a throwback logo, crest and colors. It’s part of a broader campaign to mature the beer’s identity, synonymous with college-aged drinkers.