Molson Coors to Highlight Coors Brand During Super Bowl

For more than three decades, Molson Coors was locked out of running ads at the Super Bowl due to an exclusivity deal between Anheuser-Busch and Fox. After returning to the big game in 2023, Molson Coors announced at last week’s annual distributor convention that it will be purchasing commercial time again in 2024 — this time devoted to the Coors Light brand.