Molson Coors just dropped zero-proof cocktails

Experts say 2023 is the year for mocktails, especially with Dry January upon us. A mocktail boom is expected after nonalcoholic beverages saw a 19% increase in revenue. Now, Molson Coors has announced its first-ever zero-proof cocktails. The brand’s new Roxie line of drinks features a play on craft cocktails without that alcohol. Molson Coors says that its Roxie line of beverages is “inspired by bartender recipes with a clever twist.”