Molson Coors appeals call to discontinue ad claim of ‘beer shouldn’t taste like water’
Molson Coors is appealing a National Advertising Division (NAD) decision after the organization told Molson Coors it had to stop using the phrase “light beer shouldn’t taste like water. It should taste like beer” in its advertisements. Molson Coors began using the phrase in 2022, and Anheuser-Busch took it as criticism of their beer. They challenged the advertisement through the NAD.