Hop water suggestions for 2023
The year has just begun, but it has already given rise to its first fan-favorite drink trend. Hop water, a non-alcoholic category of sparkling, hop-infused beverages, is quickly gaining popularity among craft beer drinkers and Dry January participants alike. While the category is still in its infancy (it first became available in 2014), with just a handful of brands to choose from, hop water has already attracted a devoted following. According to insights from Nielsen, hop water brought in $5.5 million in sales between August 2021 and August 2022 — up a whopping 142.5 percent from just two years prior. VinePair explores some of the options available.