Carlsberg Latest Big Brewer to Bet on Growth of NA Market

The Danish brewer announced Monday that it is purchasing soft drink maker Britvic for $4.2 billion to bolster its NA portfolio. Though the low and no alcohol market, at $13 billion of sales, is still tiny compared to the $100 billion-plus of 2023 sales made by the three largest brewers, increasing consumer interest in NA beverages has global brewers investing heavily into the segment.