NBWA’s Lester Jones quoted in NBC.com on Beer Industry Competition

Lester Jones, VP of Analytics and Chief Economist at NBWA, shed light on the beer industry’s competition with a surge of new alcohol offerings from sources such as major soft drink and energy companies. “For example, some of the world’s largest soft drink and energy companies introduced sugar-forward alcohol beverages to the market, all of which are vying for the same consumer occasions as traditional malt- and hop-forward products,” he said.