Daily Brew
Jan 03, 2024
NBWA’s Lester Jones quoted in NBC.com on Beer Industry Competition
Lester Jones, VP of Analytics and Chief Economist at NBWA, shed light on the beer industry’s competition with a surge of new alcohol offerings from sources such as major soft drink and energy companies. “For example, some of the world’s largest soft drink and energy companies introduced sugar-forward alcohol beverages to the market, all of which are vying for the same consumer occasions as traditional malt- and hop-forward products,” he said.