Daily Brew
Feb 21, 2024
C-Stores Anticipate Gen Z-Driven Spike in Packaged Beverage Sales
A new study reveals that c-store retailers are bullish on packaged beverages, anticipating category volume to increase to 49% this year – a 10-point YoY jump. They aim to attract Gen Z consumers who over-index in the c-store channel through a focus on innovative and limited-edition flavors.