Bud Light Seltzer rebrand

Bud Light Seltzer has a problem: People still think there’s beer in the spiked seltzer. More than half of the thousands of people Bud Light Seltzer surveyed incorrectly believe that the alcoholic seltzer contains beer, which is a self-admitted problem for the three-year-old brand because it’s a “barrier to people that considering trying us,” Steve Wolf, vice president of marketing for Bud Light Extensions, told CNN. “We launched Bud Light Seltzer with the Bud Light name in 2020 because it came with immediate benefits in terms of recognizability and distribution,” he said. “Understandably, it comes with some confusion that we need to make sure we hit directly on to make sure people are very clear what’s in our product.”