Albertsons, on Cyber Monday started selling and delivering tangible items in the metaverse to customers, becoming the first grocer to do so. In its pilot experience launched on Decentraland, a 3D virtual browser-based platform, Albertsons offered Signature Select pretzels, peanut butter cups and a six-pack of mini Cokes, all for $1 with free delivery. Albertsons’ limited-time promo, called the Meta Mega Deal, aimed to bridge the physical and digital customer experiences.