A golden age for nonalcoholic beers, wines and spirits
Craft nonalcoholic IPAs. Kentucky 74 spiritless bourbon. Monday Zero Alcohol Gin. Luminara alcohol-removed chardonnay. Zero-proof margaritas. If you like the taste of alcoholic drinks but don’t like the effects of alcohol, you’re living in a golden age. NielsenIQ’s data shows the market for nonalcoholic beer, wine and spirits grew more than 20% last year — and more than 120% over the last three years. The market now sees almost $400 million in annual sales. But alcohol companies, entrepreneurs and an increasingly long list of celebrities see much more room for growth.