47% of consumers plan to purchase beer for the Super Bowl
Beer and football go hand-in-hand, especially regarding the year’s biggest game. According to data from a new market survey, nearly half of Super Bowl viewers are planning to buy beer for watch parties. Three out of five Americans (61%) intend to watch Super Bowl LVII, with three-quarters planning to celebrate at home. Some 20% of respondents said they’d be partying at someone else’s residence, while 5% plan to watch in communal spaces like bars and restaurants.