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Out-of-stocks in the BevAlc industry have become a more common occurrence in recent years. The industry has been plagued with labor and packaging shortages, there is a lack of visibility into retail inventory data across the three tiers of the supply chain, and traditional straight-line forecasting is based primarily on distributor sales to retail from the previous year. None of this works well to support today’s highly unpredictable and fast-changing consumer demands.

Over the course of her 25-year career in the beer and alcohol industry, Heineken USA’s CEO Maggie Timoney has often been the only woman in the room while rising the ranks of the alcoholic beverage industry.

Ronnie Footlick credits her mother, Tillie Borow, as the visionary who created Bond Distributing Co. Sure, her father, Robert Borow — whom she called "the consummate salesman " — gets much of the credit. But she said her mother was the person who convinced him that he wouldn't go far at the Pabst Brewing Co. in Philadelphia. He had worked there for 14 years without a promotion.

The Beer Distributors Association of New Hampshire (BDNH), in partnership with Anheuser Busch, Molson Coors, and the National Beer Wholesalers Association (NBWA), is donating $5,000 in local grocery gift cards to the New Hampshire Hospitality Employee Relief Fund (NHHERF). The Fund, which was launched in March 2020, offers grants to hospitality industry employees who have been impacted by the coronavirus pandemic.

Across the country, COVID-19’s impact on the beverage alcohol industry has been overwhelming since mid-March of 2020. From on-premise shutdowns to supply chain challenges, the beer market is seeing significant disruptions. Below are several trends and patterns that the beer industry is explicitly experiencing.