On March 17, millions in the United States will celebrate St. Patrick’s Day, giving retailers an opportunity to promote private label snacks, beverages and party supplies items. According to a new report from Chicago-based Numerator, nearly half (44%) of U.S. consumers expect to celebrate the holiday this year, which is a sizable increase (14%) from 2022. Of that 44%, 28% intend to gather with family/friends and 27% intend to go out to eat or out for drinks. Over one-third (36%) plan to purchase alcoholic beverages for the holiday, with beer the most popular choice (70% of those planning to buy alcohol).