Press Release

NBWA announces initiative has surpassed 2021 training goal with more than 26,000 beer distribution employees trained

NBWA Distributors Against Human Trafficking Initiative Receives Power of A Gold Award

Media contact: Erin Donar | | 703-229-3702

ALEXANDRIA, Va. – The National Beer Wholesalers Association (NBWA) announced its Distributors Against Human Trafficking initiative was awarded the Power of A (association) Gold Award from the American Society of Association Executives (ASAE). The Power of A Awards honor the outstanding accomplishments of associations and industry professionals who work tirelessly to solve problems, and strengthen lives, the workforce, the economy and the world.

“We are thrilled that our Distributors Against Human Trafficking Initiative has received the Power of A Award from ASAE,” said NBWA President and CEO Craig Purser. “This recognition is the result of beer distributors’ commitment to making a positive impact in their local communities and comes at a pivotal time. Recently, we proudly announced that we eclipsed our 2021 training goal—having already trained more than 26,000 distributors total. We are thankful for ASAE’s acknowledgment of our efforts to eradicate human trafficking nationwide.”

In 2020, the National Beer Wholesalers Association launched Distributors Against Human Trafficking to help combat human trafficking in the United States. Working alongside state attorneys general, NBWA created an awareness training video to help the more than 140,000 beer distribution employees in the U.S. recognize and report signs of human trafficking. Beer distributors are uniquely positioned to help fight this heinous crime given their level of access to locations often unseen by the public as they visit approximately 600,000 licensed retail locations across the country. Through the initiative, NBWA has trained over 26,000 beer distribution employees since its launch, already surpassing its goal of training 25,000 employees by the end of 2021.

“Congratulations to NBWA for crafting a distinct initiative that empowers their members to instigate real change in communities all across the United States,” said ASAE President and CEO Susan Robertson, CAE. “It’s always gratifying to see associations like NBWA going above and beyond their everyday mission to change the world, tackling our some of our country’s largest challenges. We’re very proud to spotlight this award-winning effort to combat human trafficking throughout the United States.”

For more information about ASAE’s Power of A awards, click here.

For more information on NBWA’s Distributors Against Human Trafficking Initiative, click here.

The National Beer Wholesalers Association (NBWA) represents America’s 3,000 independent beer distributors who service every state, congressional district and media market across the country. Licensed at the federal and state levels, beer distributors get bottles, cans, cases and kegs from a brewer or importer to stores, restaurants and other licensed retail accounts through a transparent and accountable regulatory system. Distributors build brands of all sizes – from familiar domestic beers to new startup labels and imports from around the world – and generate enormous consumer choice while supporting more than 140,000 quality jobs in their home communities. Beer distributors work locally to keep communities safe by sponsoring programs to promote responsible consumption, combat drunk driving and reduce underage drinking.