89th Annual Convention & Product Showcase
October 11-14, 2026 | Orlando, FL
The electric centerpiece of the beer and beverage distribution industry returns for an action-packed week of connection and innovation. Join nearly two thousand distributors, suppliers, vendors and retail leaders as the dynamic future of beverages comes to life!
An exciting roster of soon-to-be-announced speakers, exclusive insights into consumer trends and the industry’s best networking opportunities — NBWA’s Annual Convention is a must-attend event for beer and beverage professionals.
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1,800 Attendees
175+ Vendors
18 Education Seminars
NBWA Member Registration
Don’t forget our tiered registration packages — the more employees you register, the more you save!
- 1 & 2 Registrants → $749
- 3 & 4 Registrants → $649
- 5+ Registrants → $549
Register for Annual Convention
Please contact NBWA Meetings and Membership Coordinator Riley Bryson at rbryson@nbwa.org with any questions regarding registration.
Cancellation and Refund Policies
All requests for refunds must be made in writing to rbryson@nbwa.org.
A 100% refund will be made on registration cancellations received in writing by September 21, 2026.
A $100 administrative fee per person will be charged on registration cancellations received in writing September 22 – October 5, 2026.
No refunds will be made for registration fees after October 5, 2026.
Hyatt Regency Orlando
9801 International Dr | Orlando, FL 32819
Enjoy your stay at the official Annual Convention hotel, located in the heart of Orlando’s entertainment district.
Rate: $301.00 per night plus taxes single/double occupancy
The room block cut-off date ends on September 25, 2026. Once the block has been filled, rooms and rates cannot be guaranteed.
Schedule Overview
Sunday, October 11
Monday, October 12
Tuesday, October 13
Wednesday, October 14
Dive into today’s biggest industry topics in NBWA’s seminar program. Choose from 18 expert-led sessions in three different time slots, all designed to give you fresh ideas for growing and improving your business.
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Elevate Your Team Leadership Module
- Build leaders who turn data to action
- Coach reps to improve habits, sales
- Use technology to improve team results
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Explore the Future Technology Module
- Balance optimize vs transform timing
- Boost selling time and efficiency
- Reduce manual work, improve decisions
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Grow Your Business Revenue Module
- Expand portfolios, protect value
- Align strategy, resources for profit
- Grow share via execution, retail ties
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Operate Smarter Efficiency Module
- Apply AI and data to cut manual work
- Optimize warehouse accuracy
- Benchmark ops to find gaps fast
Over 175 top vendors will be ready to meet you on the 22,500-sq-ft showcase floor. Explore exciting new beverages and game-changing technology during Monday’s action-packed Product Showcase.
- Explore a wide range of new beverages, from traditional beer, wine and spirits to innovative new offerings in the non-alcohol, energy and functional spaces
- See demos of cutting-edge technology designed specifically for beer and beverage distributors
- Connect with colleagues from across the country while exploring the industry’s future
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BIECC Innovation Showcase Discover the Future of Distribution Technology
Join the Beer Industry Electronic Commerce Coalition (BIECC) for a rapid-fire series of product demos from leading vendors serving beer and beverage distributors. Included with your convention registration, this event features:
- Live technology demonstrations and Q&A
- Expert panel discussions
- Intimate presentation format with opportunity for follow-up conversations
- Complimentary lunch and networking opportunities
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Making Moves Built for the Ride Ahead: Confidence. Capability. Connections.
Join us for the fifth annual BREW and Alliance for Women in Beer: Making Moves, centered on the theme Built for the Ride Ahead: Confidence. Capability. Connections.
Why come to Making Moves?
- The ONLY event made for and by women across all three tiers of the beer industry
- Relevant, career-focused content to help you grow and lead
- Powerful networking with both industry leaders and emerging voices
- A chance to shape the future of the beer and beverage industry — your way
Exhibit at This Year’s Convention
More than 1,700 distributor decision-makers and industry partners will gather to network, collaborate, and shape the future of the industry. This is your opportunity to connect directly with the audiences who matter most.
Product Showcase
The product showcase will feature nearly 200 exhibitors presenting:
- Beer and beverage products
- Innovative technology solutions
- Services designed to improve efficiency and drive business growth
Reserve Your Booth
Exhibitors can secure their space now on the 22,500 sq. ft. showcase floor. This is where key conversations happen and business gets done. Booth sales are officially open to all exhibitors.
Don’t miss your opportunity to be part of this year’s event. Contact Madison Schmelig to reserve your booth or request additional information.
Sponsorship Opportunities
Want to get your brand in front of thousands of the country’s most important distributor leaders?
For more information and current availability, please contact:
Emma McElherne, NBWA Sponsorship Manager
Email: emcelherne@corcexpo.com
Willie Reed, NBWA Senior Director of Sales and Marketing
Email: wreed@nbwa.org
Phone: (703) 683-4300
If you see an item listed as pending, that means a potential sponsor or return sponsor is considering it. Please let us know if that is of interest and we can place you on the waiting list if it becomes available.
Plus, if you don’t see what you are looking for or have a great idea, we would love to hear it!