Annual Convention

Save The Date

89th Annual Convention & Product Showcase

October 11-14, 2026 | Orlando, FL

The electric centerpiece of the beer and beverage distribution industry returns for an action-packed week of connection and innovation.  Join nearly two thousand distributors, suppliers, vendors and retail leaders as the dynamic future of beverages comes to life!

  • Find immediate solutions and future opportunities on the beverage industry’s most vibrant product showcase floor
  • Stay ahead of trends by attending NBWA’s education seminars on timely topics
  • Explore game-changing technology at the BIECC Innovation Showcase
  • The return of the 5th Annual Making Moves event, where beverage makers and shakers provide insights into an evolving industry

And so much more, including an exciting roster of soon-to-be announced speakers, exclusive data on consumer trends and the industry’s best networking opportunities.

 

Thank You To Our 2025 Sponsors!

Platinum
Gold
Silver
Supporting

Autoreimbursement.com
Andavi Solutions
Beak and Skiff Apple Farms
Benchmark Beverage Co.
Big Joe Forklifts
BMO Bank
Cirrus Tech
Elevated BI
Encompass Technologies
Enzo Unified
Hal’s Beverage
Hyble

Hy-Tek Intralogistics
iSellBeer
Motive
Motus
Ohanafy
Parallel Products
PKF O’Connor Davies
Regal Brau
ThermoSafe
SocialCrowd
Vermont Information Processing (VIP)
Verno Consulting

 

Interested in seeing your company’s logo here?
Explore our available sponsorship opportunities.

 

2025 Speakers

Robert Herjavec

Entrepreneur, Author, and Star of Shark Tank

Robert Herjavec is a globally recognized business leader and trusted cybersecurity expert. For the last 15 years Robert has been well known as one of the founding Sharks and executive producer of ABC’s Emmy-award winning hit show, Shark Tank.

Born in Communist Yugoslavia, Robert and his parents left with very little for a better life in Canada. Boarding a boat called the Cristeforo Columbo in Italy, they made their way a new world. From delivering newspapers, to waiting tables, to launching a billion-dollar, global computer company from his basement, Robert’s drive to achieve has led him to the fulfillment of a better life in a classic rags to riches story.

He has served as a Cybersecurity Advisor for the Government of Canada, participated in the White House Summit on Cybersecurity and is a member of the US Chamber of Commerce Task Force for Cybersecurity.

Robert’s inspiring books have all appeared on bestsellers’ lists, two of them being notably featured in the Top 10 at the same time.  A well-known motivational speaker, Robert has spoken to purpose driven companies around the world ranging from IBM to HP and many more. He has spoken to crowds as small as 50 to ones as large as 20,000 and has shared the stage with Tony Robbins, Oprah, and many others. He has also been featured inside and on the cover of multiple lifestyle and business magazines including Inc, Success, Forbes, Fortune and more.

Evy Poumpouras

Former Secret Service Special Agent and Interrogator

Evy Poumpouras is a former Secret Service special agent with over 12 years of experience protecting the world’s most high-profile figures, including Presidents Obama, Bush, Clinton, and Bush Sr. Today, she is a respected multimedia journalist, host, and producer known for her insightful interviews and investigative prowess. Regularly featured on “TODAY,” MSNBC, and “Good Morning America,” Poumpouras shares her expertise on national security and law enforcement as NBC’s Law Enforcement Contributor.

Poumpouras is celebrated for her engaging talks that blend lessons from her Secret Service career with strategies for personal and professional growth. She captivates audiences with firsthand stories and offers practical insights on communication, leadership, and resilience.

Beyond her media career, Poumpouras is an adjunct professor at The City University of New York, teaching criminal justice and criminology. Her TEDx talk, “Words: Your Most Powerful Weapon,” and bestselling book, “Becoming Bulletproof,” further demonstrate her commitment to empowering others with actionable strategies for success.

Jim Sabia

Constellation’s EVP and Managing Director - Beer Division

Jim Sabia is Constellation’s Executive Vice President and President, Beer Division, reporting to President and CEO Bill Newlands. Jim is responsible for day-to-day general management responsibilities for all U.S. commercial and operations functions related to the company’s beer business. Prior to this role, Jim was the company’s Executive Vice President and Managing Director, Beer Division. Jim is a member of the executive management committee.

Jim joined the company in 2007 leading the marketing efforts of the spirits business. In 2009, Jim joined the Beer Division as Chief Marketing Officer responsible for leading the marketing strategy across Constellation’s diversified beverage alcohol portfolio. Jim previously served as Vice President of Marketing & Media at Molson Coors Brewing Company.

Katie Smith

VP/DMM Adult Beverage, Walmart U.S.

Katie has been with Walmart for 14 years , all in Merchandising. Previous to Walmart, Katie spent almost a decade in all different facets of the food & beverage industry including franchisee development, fine dining & weddings & events. Katie is passionate about building great teams and creating long – term business development plans. On the personal side, she enjoys hiking, CrossFit, and hanging out with her family: husband Caleb, and three kids – Jude (11), Emerson (9) and Isla Kate (6).

2025 Trade Show

The NBWA Trade Show is a one-stop shop for beer industry leaders to learn about exciting beverage products and cutting-edge technology that helps your company execute.

Over three hundred exhibitors are excited to connect with attendees to share exciting beer and beverages, cutting-edge technology and valuable services that help distributors drive efficiency and grow their business.

Floor Plan and Exhibitor List

 

2025 Seminars

NBWA Convention seminars are a valuable opportunity for beer distributors to gain insights directly from NBWA Associate Members.

NBWA Convention Seminars

 

Featured Events

 

BIECC Innovation Showcase

Discover the Future of Distribution Technology

Join the Beer Industry Electronic Commerce Coalition (BIECC) for a rapid-fire series of product demos from leading vendors serving beer and beverage distributors. Included with your convention registration, this event features:

  • Live technology demonstrations and Q&A
  • Expert panel discussions
  • Intimate presentation format with opportunity for follow-up conversations
  • Complimentary lunch and networking opportunities

Making Moves event

Elevating Women. Shaping the Industry.

BREW & Alliance for Women in Beer: Making Moves is more than the year’s biggest gathering of women in beverage alcohol — it’s a strategic investment in your company’s future. Attendees receive:

  • Insights on an evolving industry from today’s brightest beverage stars
  • Strategies for building inclusive, high-performing teams
  • Access to NBWA’s Product Showcase Floor
  • Networking opportunities across all three tiers of the industry

Annual Convention Sponsorship

Want to get your brand in front of thousands of the country’s most important distributor leaders? Learn how to get involved by clicking the link below.

Annual Convention Sponsorship Opportunities

 

2025 Highlights!

88th Annual Convention & Trade Show

October 12-15, 2025 | Las Vegas, NV