BIECC Innovation Showcase

The future of beverage distribution comes alive at the 2025 BIECC Innovation Showcase, hosted by the Beer Industry Electronic Commerce Coalition on October 12, 2025 in Las Vegas.

Explore game-changing technology for beer and beverage distributors in an intimate, fast-paced presentation format. Attendees will also receive updates on technology and market trends from expert panels featuring distributors and their industry partners.

The Innovation Showcase is included with your registration for NBWA’s Annual Convention. Attendees are encouraged to select it as an add-on session while registering to ensure we have refreshments and seating for all attendees.

What Is the Showcase?
Enjoy a rapid-fire series of cutting-edge product demos from leading vendors serving beer and beverage distributors.

Who Should Attend?
The Showcase will be valuable for any distributor professional to attend but especially for individuals in sales, operations and IT roles.

When Will It Take Place?
The Showcase will take place on the first day of NBWA’s Annual Convention — Sunday, October 12, from 11:30am – 4pm. Lunch will be provided to attendees starting at 11:30am, sponsored by PKF O’Connor Davies.

Will There Be Any Follow-Up Activities?
After the Showcase all attendees are invited to the BIECC Reception from 5:30-6:30pm, sponsored by iSellBeer. Additionally, continue the conversation with participating vendors on the Trade Show floor on October 13-14.

We look forward to seeing you in Las Vegas as we explore the exciting future of distribution technology! For more information about the 2025 BIECC Innovation Showcase, please contact Dave Christman.