Tesla is selling a German beer in a Cybertruck bottle

The electric car company has launched a limited edition “GigaBier,” a pilsner-style brew made in Germany. Presented in a glossy black sleeve, the bottle is designed to emulate Tesla’s Cybertruck. The beer — brewed in Berlin, where Tesla runs one of its gigafactories — ships to 17 countries in Europe, including France, the United Kingdom, Spain, Switzerland and Norway. A pack of three costs €89 ($97). The company jokes that it is “brewed for cyborgs, made by humans.” Musk first talked about the product in 2021 during an event marking the opening of the Berlin plant. This isn’t Tesla’s first foray into the beverage business. In 2020, it debuted “Tesla Tequila.” The liquor, which came in a lightning-shaped bottle, quickly sold out at $250 apiece.