Daily Brew
Sep 25, 2024
Stovepipes Continue to Grow in Popularity and Win Beer Occasions
19.2-ounce beer packages, also known as “stovepipes,” are having a moment: Beer Marketer’s Insights reported this week that the top 15 craft brand families selling in stovepipes “soar[ed]” during the trailing 13-week period, adding almost $21 million in sales tracked by Circana’s multi-outlet and c-store scans. Meanwhile, NielsenIQ scan data shows the container up more than 22 percent by volume for the 52 weeks through mid-July.