Dr. Jason Halbert deployed four times with U.S. Army Special Operations, leading interrogations of high-value targets, and later helped Snapchat scale from 100 to 4,000 employees through its IPO.

During NBWA’s Annual Convention (Oct. 11-14 in Orlando), Dr. Halbert will share how to read what people actually value, move them when it counts and lead real change when there’s no time left to build consensus.