Daily Brew
Oct 09, 2024
Milestone Shift in Consumer Alcohol Spending
NBWA Chief Economist Lester Jones reported at last week’s Annual Convention that consumers now spend more on food and beverages away from home than for home consumption. This shift began in February 2022 and reached a 53% share of the wallet in July 2024. Noting that volume skews towards the off-premise, Jones emphasized how critical the on-premise channel is for the industry.