Daily Brew
Feb 19, 2025
Non-Alc Beer Wins ‘Dry January’ in Grocery Stores
NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1. The growth amounted to an additional $6.5 million spent on NA beer in food stores versus the prior year.