No- and low-alcohol category tops $11B in 2022 with growth accelerating, IWSR says

Global sales of no- and low-alcohol category value topped $11 billion in 2022, with growth expected to accelerate in the coming years, according to data from IWSR. The data firm said consumer demand for no- and low-alcohol products rose more than 7% in volume across ten key global markets in 2022. The category is forecast to post a compound annual growth rate topping 7% through 2026 — double digits in the U.S.  — compared to above 5% from 2018 to 2022. While sales of low- and no-alcohol are small compared to the nearly $200 billion U.S. alcohol market, the category is benefiting from consumers who value healthier offerings and have a lesser willingness to imbibe, particularly during the workweek.