Functional soda Poppi raises $25M
Prebiotic soda brand Poppi raised $25 million in new financing led by Cavu Consumer Partners, the beverage brand said in a statement. The company also bulked up its C-suite by appointing former Anheuser-Busch vice president Lana Buchanan as its chief marketing officer. She joins CEO Chris Hall who was hired in May from Talking Rain; and Chuck Czerkawski, the former CFO at Essentia, who took on the same position at Poppi. The better-for-you soda brand is part of a broader trend sweeping the food and beverage space in which shoppers are looking for functional attributes in what they consume.