Exploring ALDI’s unlimited success with limited assortments

U.S. shoppers are head over heels in love with ALDI. In October, the German-owned discount grocer, which first put down roots in the United States back in 1976, revealed that more than 1 million new shoppers had lifted same-store sales growth by double digits year over year at the chain, as inflation drives consumers to look for bargains on food. In January, with estimated annual sales of $19 billion, the company unveiled its 26th distribution center, which will supercharge the retailer’s expansion in the fast-growing Sun Belt.