Budweiser looks to a younger generation in Super Bowl ad

Budweiser aims to appeal to younger beer drinkers with a Super Bowl commercial featuring actor Kevin Bacon and hip-hop record producer Metro Boomin, bringing back the beer brand’s tagline, “This Bud’s for you.” The commercial, which will air during the National Football League’s championship game between the Philadelphia Eagles and Kansas City Chiefs, comes as younger drinkers have embraced craft beers and hard seltzers, which have boomed in popularity in recent years.