Beer Sees Year-Over-Year Growth on NFL Opening Weekend

A new BeerBoard report shows draft beer volumes shooting up 8.3% from opening weekend 2023. Other data points from the weekend:

  • Top draft performers include Michelob Ultra and Miller Lite (#1 and #2) and Modelo Especial (up 52.9%)
  • The lager category was up 22.7% across draft and packaged
  • Non-alcohol packaged brands saw a 23.7% lift