In an article for FSR magazine and an appearance on the Tapped In Beverage Podcast, NBWA Chief Economist Lester Jones emphasized the fluid nature of today’s occasion‑shifting beer consumer. While restaurants and bars grew their share of beer purchases by more than $300 million last year (+2.6% YoY) amid a broader shift toward on‑premise consumption, Jones noted that economic pressures — including higher gas prices — could push some of those occasions back toward the off‑premise.