Daily Brew
Jun 19, 2024
Beer Category’s Market Share Grows in On-Premise
U.S. bar chains have witnessed sales of beer rising compared to two years ago, with the category stealing market share from spirits and wine, according to data from analysts at CGA by NIQ. Beer increased its share of on-premise total value sales by 1.5% between 2022 and 2024, with craft, import and below-premium the biggest sub-category winners.