Beer Category Opportunities in Chains, On-Premise Retailers

Beer contributed more than $400 billion to the U.S. economy in 2022, Beer Institute (BI) VP of research Danelle Kosmal shared this week in the trade group’s annual state of the industry webinar. Further details on the economic impact of beer will be shared later this year in the biennial Beer Serves America report, commissioned by the BI and the National Beer Wholesalers Association (NBWA). Until then, Kosmal provided insights into how beer is performing so far in 2023, and what opportunities the category has, including the on-premise and chain retailers.