Not every stadium can match the sudsy splendor of USC’s new Trojan Beer Sword, but college football fans will have no trouble finding brews this season. Once rare in the collegiate ranks, fans of all but five FBS schools can now purchase in-stadium beer.

How valuable are beer sales to increasingly expensive football programs? Extra Points crunched the numbers last year and the answer is “Very.” Texas A&M fans purchased nearly $5 million of alcohol through October last season, with LSU and Nebraska not far behind.