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When it comes to building brand loyalty with emerging LDA consumers, few companies have been as successful as Barstool Sports.

During Erika Ayers Badan’s eight-year tenure as CEO of Barstool, she helped grow the popular sports website into a $450 million digital media juggernaut that reaches 66 million unique users every month, two-thirds of whom are under 30.

Ayers Badan was named one of the “Most Powerful Women in Sports” by Forbes and Adweek for her work in diversifying Barstool’s revenue streams and expanding its reach with consumers through merchandising, streaming and podcasting, and PPV programming.

Since retiring from Barstool Sports in 2024 — after increasing the company’s revenue by 5,000% during her tenure — Ayers Badan has since taken on a new challenge as CEO of Food52, a platform that connects a global community of expert and amateur chefs.

This fall, Ayers Badan will be joining NBWA’s 87th Annual Convention & Product Showcase to share lessons from her career in business and provide insight into how the beer industry can engage emerging LDA consumers in today’s fast-moving digital landscape.

You won’t want to miss her keynote address in San Diego. Register now for world-class education and insights that help your business succeed — now and into the future.