What is Beer First?
To better bolster distributors and continually grow the beer sector’s profile and presence in the marketplace, NBWA continues to expand the Beer First initiative.
Guided by a leadership team of distributors, representing a cross-section of the country, chain and independent markets and major supplier networks, the Beer First initiative ensures distributors have the tools they need to continually boost the beer category.
NBWA members work hard to sell and deliver delicious, ice-cold beer to your customers. To assist your efforts, take advantage of our Beer First toolkit to bring fresh data and compelling talking points to your accounts.
The toolkit includes:
Profit Calculators
This tool can be used for both retail and on-premise, helping you win display space at your accounts and demonstrate how beer is the real winner of Happy Hour.
Beer First Certification
This program is designed to help beer industry professionals, including sales reps and account managers stay effective in their roles. As we transition into fall, it’s important that your team feels confident communicating the importance and value of the beer category to both off- and on-premise customers.
Season- and Segment-Specific Selling Tools
These tools are simple enough to be used on all platforms, including your phone, tablet, and even traditional printouts. The sell sheets contain a wealth of channel-specific data that demonstrate the value of beer.
Customizable Selling Tools
The customizable templates can help you make your own sell sheets with data specific for the fall season, your region and account type.
These tools are valuable across your entire organization, so we encourage you to share them with all relevant departments, including sales, management, and beyond.