Once an outlier Dry January has become mainstream, with more consumers taking a break from alcohol. But that doesn’t mean they’re not enjoying serious buzz-free beer or other beverages, a trend showing no signs of slowing. Millennials and younger are abandoning alcohol products in droves. And this migration away from alcohol hasn’t gone unnoticed by a beer industry that is now taking the non-alcohol segment seriously. As more and more consumers move to forgo alcohol, brewers are getting more deliberative about crafting non-alcoholic beers that drink authentically and taste great.