Brewers are increasingly rolling out smaller cans and bottles, known as ponies, to capture new occasions and appeal to moderation-minded drinkers. “We’re bullish on what ponies can add,” NBWA President & CEO Craig Purser told WSJ. “Consumers don’t have to make a 12-ounce decision.”

NBWA Board Member Greg McLeod, President of Pepin Distributing Co., said that he has seen sales of the smaller beers outpace many other beer-package sizes. In hot and humid Florida, McLeod said, residents love the smaller container, because “they can put it on ice and consume it in less time, which means it’s always cold.”