BIECC Innovation Showcase

At NBWA’s 89th Annual Convention & Product Showcase, the BIECC Innovation Showcase returns for its second year on Sunday afternoon. This fast-paced event features nearly two dozen solution providers across AI, automation, online ordering and data analytics.

Attendees will see live demos, hear expert insights and explore tools to improve efficiency and growth across beer and beverage distribution.

Registration

Included with your NBWA Annual Convention & Product Showcase registration, the BIECC Innovation Showcase delivers added value at no extra cost. Experience rapid-fire product demos, hear from industry experts and connect directly with solution providers shaping the future of beer and beverage distribution.

Please contact NBWA Meetings and Membership Coordinator Riley Bryson at rbryson@nbwa.org with any questions regarding registration.

Schedule Overview

Oct. 11

Sunday

Sunday, October 11

Time

Event

8:00 a.m. – 6:30 p.m.

Registration Desk Open

1:00 – 2:00 p.m.

Pre-Reception

2:00 – 4:00 p.m.

Innovation Showcase

5:30 – 6:30 p.m.

BIECC Reception

Product Showcase

Carry the conversation forward with BIECC Innovation Showcase presenters on Monday’s Product Showcase floor.

From emerging beverage trends to game-changing technology, explore 175+ vendors, see live demos and connect with colleagues as you experience what’s next for beer and beverage distribution.

View Current Exhibitors

What to Expect

At NBWA’s 89th Annual Convention & Product Showcase, the BIECC Innovation Showcase offers a focused look at the tools and technologies shaping beer and beverage distribution.

Curated Solution Providers Explore technologies built for distributor operations

Nearly two dozen companies will showcase solutions across AI, automation, online ordering and data analytics — each selected for their relevance to today’s evolving distribution landscape.
Rapid-Fire Demos See solutions in action

Short, high-impact presentations give you a direct look at how each tool works, its use cases and potential business impact without long-form sessions.
Practical Industry Insights Learn what’s working in the market today

Hear from experts and innovators focused on applications that support efficiency, strengthen sales and drive growth across beer and beverage distribution.
Direct Connections Engage with the people behind the technology

Connect one-on-one with solution providers to ask questions, explore fit and identify tools aligned with your organization’s priorities.