Restaurant operators are watching a potential summer trend: rising consumer costs pushing on-premise drinkers toward beer as a more affordable alternative to cocktails.

National chain Episcope Hospitality is seeing same-store YoY growth of 45% for imports and 27% for domestics in its restaurants. Growth is led by “familiar, approachable, lower-priced brands within the category,” according to founder David Morton, whose comments were echoed in a viral social media video featuring a young woman trading her usual spritz for a Corona.